Below I’ve listed some must have content pages for your business website and will be tackling each section in more detail over the next few days. Enjoy!
This is the first page your customers will see when they click on your website. It’s the one that is probably going to get the most views when you first launch your site, and first impressions certainly count.
The content on your home page needs to:
- Succinctly explain what it is you or your product does
- Explain what the benefits are
- Make the visitor want to find out more about your product / service
- Set the tone for your website, is it personal? Funny? Professional?
About You / Your Business
Hopefully, you’ve captivated your visitor with your homepage and they want to find out more about what it is your company, or even you, do.
If you are a consultant or the primary resource for the services that you sell then this is a very important page. The “About” page is much more than dry facts about your business, it is a continuation of the selling process.
The content on your “About” pages needs to:
- Build trust between you and your audience
- Show why you are an authority in your field
- Reinforce that you can do what it is you say you do
- Show a flavour of your personality
- Make the customer interested in your product or service
Your Product / Service Page
Your visitor has hit your site, they like the homepage, they like the look of you, but before they go further, they probably want to check out more about the services that you offer.
It’s important to give visitors as much information about your product without overwhelming them. Good content will do this effectively so that it is easy to read and understand without dumbing down your product.
A good product and service page should:
- Outline in more detail what it is a customer is receiving
- What the benefits of the product are
- What the rates / prices are or an explanation of how you provide a quotation for your service
- Provide a strong “call to action” for people to purchase or enquire about your service
You definitely want a contact page on your website and should encourage your customers to get in touch with you.
If you don’t like phone calls, or are shy then you can offer an email address or a contact form to make it easy for people to reach out to you.
Your contact page might include:
- Address, directions and a map if you are a customer facing business
- Email address or contact form for people to submit
- Phone number if you are happy to take calls
Experience / Testimonials
If you take time in crafting your content, or hire a copywriter to write it for you, your visitors should be thinking about what a pretty neat business you’ve got and understand what it is you can offer to them.
However, if you can show that other people you have worked for, have also loved what it is that you do, then it’s only going to make you seem more appealing.
Don’t be afraid to approach past clients and ask for brief testimonials for your website. By showing that you have worked well for others, builds up trust in the eyes of new customers. Don’t be shy about this, if you’re good and offer a valuable service then let people know!
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