Alright – first of all I apologise for this video.
I did some editing.
Only, the software I use has “fade” as the default setting on all transitions.
This I did not know.
As a result, some of the transitions overlap. In fact I’ll be honest and say that with some of them, it has a bizarre dreamlike feel.
Not unlike finding Patrick Duffy in the shower after a whole series of Dallas…
But let’s plough on regardless.
In this Q and A video episode, Romy wrote in to ask:
My one and only major problem is lede lines, lots of time i’m unable to get idea about how should i start writing my content copy.
writing lede lines are really difficult task for me sometime. so can u please tell me how should i make easier and smoother.
No problem Romy!
What Are Lede Lines?
The lede (also known as “lead”) kicks off your copy. It comes after your headline and it has to work pretty hard to keep the momentum of your reader’s interest after you got them with your headline.
A lot of people struggle because when you’re faced with a blank page your mind can either go blank, or be overwhelmed by all the possibilities of how you could start.
So in the video I break it down and give you 5 examples to kickstart your writing.
Before You Write:
To make sure you don’t go off on a tangent, you want to make sure your lede:
- Works to further identify your target market
- Carries on the theme of the major selling point or pain that you highlight in your headline
After that, you could use one of these examples to get you writing quickly and pain-free:
1. Tell a story
Whether it’s a case study or a typical scenario that your customer can relate to, people like stories and done well, evokes an emotional reaction and empathy from your reader
2. Make an announcement
You could just come right out and say what it is you want them to know. If you have an audience that likes to know the facts, an urgent deadline or an event fast-approaching you might want to get the impertinent facts out early.
3. Poke the problem
Show your customer they’re in the right place, and arouse their emotions by painting a picture of the problem they’re going through.
4. Make it newsworthy
If there is a relevant and current news story that affects your product or target market, this is one approach that works well if you want a more “editorial” approach.
5. Ask a question
If you’re a really struggling, a simple question that relates to identifying your target market or identifying their pain can be a quick springboard to get you writing.
So Romy, I hope this helps and I hope the video isn’t too odd for you!
Webinar Tuesday 21st Feb
If you read the blog post on the death of the USP, you’ll know that I’m doing a free webinar next Tuesday helping people identify their “Unique Story Proposition”.
Sign up below to get details on how to register.
- Date: Tuesday 21st Feb
- Time: 12-1pm Pacific / 8-9pm GMT