Hello and welcome to Cyber Monday! If you’re unfamiliar with this recent tradition, the Monday following Thanksgiving brings lots of hot deals online and at Harrisonamy Copywriting we’re getting into the spirit of things! Today the doors have opened for the Personality Entrepreneur Sales Page Boot Camp. Now there’s a few things you should know: [...]
Writing sales copy is hard for any product, but writing sales copy when you’re part of the project? That’s what makes a lot of people sweat. Understandably so. If you were to list an old TV in a classified ad you probably wouldn’t spend too long thinking about how to describe it right? But let’s [...]
If you’ve been watching the blog recently, you know that Mark McGuinness recently interviewed me about being a creative entrepreneur (how swish does that sound!) This week he opened up the doors on his Creative Entrepreneur Roadmap once again. I was a student the first year it ran and I still use the material today. [...]
Well hello there you! I always love it when someone asks me to get involved in sharing my knowledge. Call it my altruistic nature, or call it ego (they always ask you for a headshot ) but I like being part of “live” teaching events and this Internet thing is so dang clever you can [...]
Pretty soon it will be 3 years to the day that I decided to take the first shaky steps in making a living for myself as a copywriter. Over the past years I have refined and tweaked my business and continue to do so, so that it builds a lifestyle I want. I’ve taken a [...]
Dad recently sent me a poem he’d written on a bad day to remind him he’s a rebel. He sent it to me today and I think he’d like you to have it too. From Douglas Harrison to you… “Here’s to the wings that won’t be clipped, though many will try en-route And here’s to [...]
Boy oh boy was there a thunderstorm near me last night! I love storms but they frightle me (yes frightle is a word – ask Michael Martine. His beard used to frightle me). Couple that with the splinter up my nostril from putting together a pine chest yesterday (don’t ask) and you have one heck [...]
I wasn’t going to blog this week. I am taking a week off to do some “strategy” planning. I’d like to say this has involved long walks, yoga, museum trips and whiteboard brainstorming sessions. Instead, I’ve driven my new car 3 times (bursting into tears 2 of those 3 occasions), watched a lot of Gilmore [...]
I’m going to keep this short and punchy for you, and not at all because I’ve recently discovered online movie rentals and want to have another cinema night when Malc gets back in 30 mins… One of the biggest mistakes I see in content that fails to persuade people is because of the bland use [...]
Humans are funny creatures. We’re different to animals who act on instinct deciding when to eat, sleep, or maul Las Vegas performers. Our actions can be influenced by a multitude of variables: what other people think, what people on TV say, and what we read. Which is what makes marketing so powerful, and potentially dangerous. [...]
