Baking a cake is fun. Writing sales copy, for most people, is probably less fun… Trying to get down all the important points AND make it sound engaging AND make your reader take action is tricky. And when things are tricky, fixing that leaky tap, washing the dishes or bleaching your bath tiles instead of [...]
When it comes to setting up a business, the Internet has smashed the realm of possibilities wide open. If you have passion and a plan you can pretty much do anything. In fact, there are a ton of people doing exactly this. So if you want to set up an online enterprise as a Fantastically [...]
Whilst it doesn’t really matter WHAT your guarantee policy is, if you want to reassure your customer into buying your product, it does matter HOW you communicate your terms. Here are 3 types of product guarantees and how to write them: The full, money-back, no questions asked guarantee. Your business might use this to: Encourage [...]
Happy Wednesday! It’s mid-week and I hope things are working out well for you and your business, if it’s not going exactly to plan stick in there, I know you can get it back on track! Later this week I’m going to be writing about money-back guarantees for your products and services. I’ll be looking [...]
It’s a short one because it’s Friday and you’re thinking about the weekend. But it’s an important one. And it’s about garlic bread… According to a report that my friend told me about which I have as yet been able to verify, adding garlic bread to a meal improves the overall dining experience by 62%. [...]
Next time you watch a play or live performance, keep your eye on the background characters. See if you can spot the ones who think they can’t be seen because the lead is front and centre in mid-song. What are they doing? Are they picking their nose? Whispering to friends or checking out the behind [...]
You can learn a lot about the content you put on your business website from Hollywood trial movies. I know because I love them: Especially the part where the client didn’t tell the attractive and trim trial lawyer something which undermines her credibility before the jury. Witness: “I saw Harrisonamy at the late night Karaoke [...]
A couple of weeks ago I spent one beautiful sunny day inside, trying to write a guest post. I love writing guest posts, but after six hours of frustration I was ready to turn to drink. I wanted to share my experience so you can avoid my exhaustion (but if you still want a glass [...]
Hook, line and sinker Breakfast, lunch and dinner Curly, Larry and Moe There’s something catchy, convincing and captivating about things that come in threes (I’ll stop the triplets for now), and it’s a great tool to use when you want a message to stand out in your web copy or on a sales page. Having [...]
As a business owner, it can be difficult to find the time to sit down and write great articles that connect with your audience. So I’m setting you the challenge to write a great article for your audience in just 15 minutes. I’m betting you think about your business a lot. This might feel like [...]
