It’s 430am, and my notebook says I have less than an hour’s typing time before it dies on me so I’d better make this quick. I can’t sleep partly from excitement at playing at a Bluegrass Festival this week and partly because I’m thinking of some good people in my life who are having difficult [...]
Since the fantastic feedback from my webinar about Copy That Sells With Heart, Not Hype, I wanted to delve in a little more into this subject with a bit more detail. Writing sales copy is essential if you want to connect with your perfect customer but sometimes it gets a bad rap for being pushy, [...]
Hello and happy Monday to you! This is just a quick blog post today, there will be more meaty copywriting posts later this week. If you’re signed up to Fast Copy Fridays, you’ll know that things have been a little crazy round here recently including house-sitting, and then waking up one morning to a bathroom [...]
Happy Wednesday you good looking thing you. It’s lovely having you back here again, are you doing something new with your hair? It suits you…. Been working out? No, nothing, you just look really well at the moment. What do you mean, what do I want? Oh, okay then… you always were my sharpest reader… [...]
Every single time I’m hired to write sales copy, I go through the following stages… Stage 1-The Brief Head spinning with ideas, flurry of brainstorming, lots of day dreaming and “thought naps” where I brainstorm different concepts for half an hour, then take a nap with a pad and pen nearby and see what my [...]
When I was younger we used to go to the States for a holiday and mum and dad would buy us comics which we still have somewhere at my folks house that we refuse to let them throw out. I used to devour those comics. They seemed so much more exciting to me as a [...]
Your customer might not know it but they are stuck between a rock and a hard place. Let’s say your customer wants to lose 20lbs. His “rock” might be a grueling exercise regime that he doesn’t want to do (and probably won’t stick to), and his “hard place” might be a strict diet of healthy [...]
Hello my lovely. I want to preface this post by saying, this is not sexy stuff. It’s a bit of cabbage to go alongside your steak. It’s the kind of information that’s really important to know and good to reference and come back to. So with that out the way, let’s dive into some cabbage [...]
Last week I came across a post by the communication giant that is Chris Brogan. But I don’t want you to go and read that just yet, instead, here’s what I took away from the post and here’s how you can use it in your content marketing to get the attention you deserve from your [...]
After reading Deb Ng’s post on the self-centred world of social media I began to think about the balance of self-promotion and engaging conversation, particularly in online content marketing (which is where I mostly hang out). I don’t think all self-promotion has to be selfish, in fact, I think self-promotion can even qualify for engaging [...]
