2 years ago today I left my job to set up Harrisonamy Copywriting and work for myself. I know that I’ve broken a copywriting rule by talking about me in the first sentence and I hope you’ll forgive me. 🙂 So, my business is officially a toddler and I’ve definitely been watching it wobble and […]
Do you really know your product? Take the TV shopping channel test…
Spend a few moments watching any of the TV shopping channels, and you’ll see the difference between those presenters who know a lot about their products, and those that don’t. It’s the difference between… “Sign up today for the zip up bootie slipper and enjoy its paisley pattern. You’ll be the envy of all your […]
Why Johnny B Truant Rejected Me: A Lesson in client pitches
Earlier this year when I decided to stop writing about the Mongolian Mining industry and start writing for clients who had brilliant, super duper services that actually made a difference to people’s lives, I decided I would have to seek out aforementioned cool people and let them know I wanted to help. If you’re doing […]
How to lose a customer and smile (a guide to messing up)
I lost a potential customer this week. He had contacted me, keen for me to do the copywriting for his business, but after I replied, he explained that: “Thanks for the really quick reply. I’m really sorry though because we’ve hired another copywriter. It would have been very nice working with you, unfortunately she emailed […]
Mum and Dad: This Is What I Do for a Living
As I couldn’t’ decide what to write today am totally passionate about helping business owners explain what it is they do, I thought I’d answer a few questions about what it is that I do: What’s your game? What do you do? I’m a copywriter for entrepreneurs. I take the brilliant parts of you and […]
Writing Sales Copy, The Martha Stewart Way
Baking a cake is fun. Writing sales copy, for most people, is probably less fun… Trying to get down all the important points AND make it sound engaging AND make your reader take action is tricky. And when things are tricky, fixing that leaky tap, washing the dishes or bleaching your bath tiles instead of […]
Describing Business Benefits With a Simple Party Game
When it comes to setting up a business, the Internet has smashed the realm of possibilities wide open. If you have passion and a plan you can pretty much do anything. In fact, there are a ton of people doing exactly this. So if you want to set up an online enterprise as a Fantastically […]
How To Write A Kick-Ass Product Guarantee
Whilst it doesn’t really matter WHAT your guarantee policy is, if you want to reassure your customer into buying your product, it does matter HOW you communicate your terms. Here are 3 types of product guarantees and how to write them: The full, money-back, no questions asked guarantee. Your business might use this to: Encourage […]
The 62% Garlic Bread Rule To Better Content
It’s a short one because it’s Friday and you’re thinking about the weekend. But it’s an important one. And it’s about garlic bread… According to a report that my friend told me about which I have as yet been able to verify, adding garlic bread to a meal improves the overall dining experience by 62%. […]
Build Trust By Coming Clean About The Weak Spot In your Business
You can learn a lot about the content you put on your business website from Hollywood trial movies. I know because I love them: Especially the part where the client didn’t tell the attractive and trim trial lawyer something which undermines her credibility before the jury. Witness: “I saw Harrisonamy at the late night Karaoke […]
