A couple of weeks ago I spent one beautiful sunny day inside, trying to write a guest post. I love writing guest posts, but after six hours of frustration I was ready to turn to drink. I wanted to share my experience so you can avoid my exhaustion (but if you still want a glass […]
Quick Copy Tip: Give Your Customers 3 Steps To Heaven
Hook, line and sinker Breakfast, lunch and dinner Curly, Larry and Moe There’s something catchy, convincing and captivating about things that come in threes (I’ll stop the triplets for now), and it’s a great tool to use when you want a message to stand out in your web copy or on a sales page. Having […]
Quick Copy Challenge: Connect With Your Audience in 15 Minutes
As a business owner, it can be difficult to find the time to sit down and write great articles that connect with your audience. So I’m setting you the challenge to write a great article for your audience in just 15 minutes. I’m betting you think about your business a lot. This might feel like […]
Quick Copy Tip: Emails That Get Results
Hello you, and thanks for stopping by for another Quick Copywriting Tip on this fantastic Wednesday. Copywriting techniques aren’t just useful for your business websites, sales pages and newsletters; they are ideal in creating emails to prospective clients because copywriting teaches you to write for your audience. Many people submit important requests and proposals via […]
Will Creativity Build or Break your Business?
****Update! Since writing this post the sign up for the Creative Entrepreneur Course by Brian Clark and Mark McGuinness is now live. You can sign up here or read more below***** Ever feel like your creativity will hold you back from running a successful business? Perhaps you’re not organised enough, you’re too sensitive, or you’re […]
Use These Copywriting Tips When You Feel Like a Fraud
You run a business, you love what you do, heck you’re great at what you do and you’ve had customers in the past who have been more than happy with your service. But sometimes, when you’re sitting down to write a sales page, blog post or a free report you get struck by “Imposter Syndrome.” […]
Are You Showing Up For Your Dreams?
I went for coffee the other week with a friend and talk turned to his work. “Are you still enjoying it?” I asked and watched him shrug. “I’m still showing up every day…which I guess is the same thing.” This rattled in my head for a while. I’m all for showing up. Showing up repeatedly […]
Succeed: Ignore your Customers, Competition and the Cash.
This online business malarkey, it’s all about building relationships, getting influential people to respect and refer you, getting your twitter count up, and building a following who adore you and want to buy your products, right? Wrong. It’s all about you. There is excellent (and free) advice on the Internet about how to get started […]
Freelancers: Do Your Customers Secretly Wish You'd Shut Up?
Do you know what it is your customers need? Or more to the point what they want? If you’ve got a steady stream of work you might think you have this pretty well wrapped up, why else would they be coming back right? But what if you were missing out on opportunities to offer something […]
Goals Day Five: Don’t Miss The Gold For The Goal
Well, we’re coming to the end of this Article Series: Goals… (Goals)! Always Believe In Your Soul… series, and it’s made me think a lot about what I want to achieve in what is left of the year. I am excited and scared about the year ahead, I’ve got lots of plans and am itching […]
