When you start thinking about content marketing for your business it’s easy to get overwhelmed by the sheer choice of what you can do. Should you guest post? Should you focus on social media? Should you create some free resources? Or have a weekly podcast? If you’ve found your head spinning with options, watch this […]
How this Image Sells Benefits in Seconds, and How to do the same in Copywriting
During an intense bout of copywriting research which obviously includes reading popular magazines, I came across an advert which in its simplicity is also very clever. You might glance at the image below and think it doesn’t look like anything special. Unless you’re someone who has thought about buying an e-reader but really prefer the […]
Let me make them laugh! How to vote for a SXSW Proposal (step-by-step)
So, last week I was actively canvassing for votes for my proposal to speak at the SXSW conference in Austin 2014. A Funny Taboo: The Art of ROFL! for Business Women It aims to cover: Why are women sometimes afraid of using humor in their business? How far is too far? Are there any topics […]
CMS! Ep 10: Someone Hates Your Content Marketing – What do You do?
Now, this is not something I want to make a big deal out of, because I’m a pretty positive person. But I wouldn’t be helping you if I didn’t tackle the subject of what to do when someone hates what you write as part of your content marketing. So here we go… When you start […]
CMS! Ep 8: How to Start Your Content Marketing
Already in this series of Content Marketing… Stripped! We’ve looked at creating a customer profile, choosing topics for starter content, choosing the right tone of voice and setting content marketing goals. This is all good and well but there’s such a thing as too much planning. As you can see in this week’s episode: Why […]
Content Marketing Tips from 2 Unusual Beer and Whiskey Booklets
So last weekend I popped into one of my favourite pubs in Brighton, The Great Eastern, a pub we used to play in the old Bluegrass Band. With Brighton having one of the highest pubs-to-people ratio, it’s a lot of work to stay competitive. I love how this place uses content marketing to promote and sell […]
CMS! Ep7: How to Set Simple Content Marketing Goals
Welcome to this week’s episode of Content Marketing… Stripped! In it we consider how important it is to get the right balance when setting your content marketing goals. Too much detail can be overwhelming, and not enough can be just as bad. To see the extremes of these, watch the episode below: Why are you […]
20 Phrases for Building Suspense into Your Sales Pages
When you’re writing a sales page, obviously you need to sell the benefits, build credibility and make an irresistible offer. But if you don’t know how to keep someone reading once you’ve hooked your reader in, all that work is wasted. When you’re writing sales copy, your aim is to keep people glued to the page. […]
How to Create a Rockstar eBook Worthy of Fame and Fortune
A few years ago when businesses realised that a good eBook could be sold online there was a lot of excitement. Tales of 5 figure launches, bazoodles of copies sold and overnight internet fame created quite a buzz. During that time I heard excited chatter in the hallways and corridors of the internet (hallways exist […]
CMS! Episode 5: How To Start A Conversation With Your Customer Using Content
In today’s episode we look at how to start a conversation with your customer using content. If you think your content is scaring away customers too soon, watch the show below: Every time you publish content you are potentially starting a conversation with a future customer. But as we’ve seen in the video, making small talk […]
