Okay, this is a quick Monday post inspired by a walk the other day. A great way to pick up copywriting tips whilst you’re on an errand or taking a stroll in town is to really study the advertisements around you. I was walking in Brighton at the weekend and spotted a huge billboard for […]
Do You Sound Stuffy or Moody When You Write?
If you’re not used to writing web copy, it can be difficult to sound like “you.” This sounds like madness considering you’re writing it and the last time you checked, you were still you. But something strange happens when we type and we can find ourselves writing in our: Super Professional Voice Ranting Teen Voice […]
More Help On Writing Great Business Leaflets
This is a follow up to a post I wrote about writing a business leaflet that doesn’t suck. Leaflets and flyers can be useful in generating interest in your service, particularly if you have a local product or event. Recently I picked up a handful of leaflets and picked out 2 to show you examples […]
Shy? promote your business without staring at your feet
I did have a real-life example of the below, but it involved banjos, a discarded wine glass and broken eggs leading to a tent… and I really don’t want to scare you guys off, so: AWKWARD SELF-PROMOTION EXAMPLE MINUS THE BANJOS, WINE and BROKEN EGGS You’re at a networking event or a business gathering and […]
Beginners: Essential Questions for writing your “About” page
The “About” page on your website is very important. So you want to avoid common about page mistakes on your business website. If visitors like your homepage then they’re going to check out your “About” page shortly after. Why? Because people want to know WHO they’re doing business with. Whether you’re writing the copy yourself […]
Only buy these books if you want to sell more stuff…
It is my duty to share with you two essential resources you need IF (AND ONLY IF) you want to start selling more of your product or improving the promotion of your business. I have wrestled with my conscience with this one. I don’t want to share these. I want to buy all copies ever […]
5 Essential Pages for Your Business Website
Below I’ve listed some must have content pages for your business website and will be tackling each section in more detail over the next few days. Enjoy! Homepage This is the first page your customers will see when they click on your website. It’s the one that is probably going to get the most views […]
How To Get The Best Value From A Copywriter
Hiring a freelance copywriter for your website, magazine, article or ebook more provides you with a valuable resource to get people engaged with your business. Most good copywriters will work their hardest for each of their clients. They want to make sure they have a happy customer who may refer them in the future. However, […]
Tips to Writing a Business Leaflet That Doesn't Suck
You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 page […]
A Three Minute Introduction to Keyword Research
If you’ve ignored the phrase “keyword analysis” because it sounds like it might induce a headache or boredom at the least, you could also be ignoring a valuable opportunity to attract new customers. That doesn’t sound good. By the end of this post, (in approximately 2 minutes 50 seconds) you will be on your way […]
