Tweet I did have a real-life example of the below, but it involved banjos, a discarded wine glass and broken eggs leading to a tent… and I really don’t want to scare you guys off, so: AWKWARD SELF-PROMOTION EXAMPLE MINUS THE BANJOS, WINE and BROKEN EGGS You’re at a networking event or a business gathering […]
Beginners: Essential Questions for writing your “About” page
Tweet The “About” page on your website is very important. So you want to avoid common about page mistakes on your business website. If visitors like your homepage then they’re going to check out your “About” page shortly after. Why? Because people want to know WHO they’re doing business with. Whether you’re writing the copy […]
Only buy these books if you want to sell more stuff…
Tweet It is my duty to share with you two essential resources you need IF (AND ONLY IF) you want to start selling more of your product or improving the promotion of your business. I have wrestled with my conscience with this one. I don’t want to share these. I want to buy all copies […]
5 Essential Pages for Your Business Website
Tweet Below I’ve listed some must have content pages for your business website and will be tackling each section in more detail over the next few days. Enjoy! Homepage This is the first page your customers will see when they click on your website. It’s the one that is probably going to get the most […]
How To Get The Best Value From A Copywriter
Tweet Hiring a freelance copywriter for your website, magazine, article or ebook more provides you with a valuable resource to get people engaged with your business. Most good copywriters will work their hardest for each of their clients. They want to make sure they have a happy customer who may refer them in the future. […]
Tips to Writing a Business Leaflet That Doesn't Suck
Tweet You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 […]
A Three Minute Introduction to Keyword Research
Tweet If you’ve ignored the phrase “keyword analysis” because it sounds like it might induce a headache or boredom at the least, you could also be ignoring a valuable opportunity to attract new customers. That doesn’t sound good. By the end of this post, (in approximately 2 minutes 50 seconds) you will be on your […]
Why Copyblogger's marketing is like finding "Good Vibrations" on a compilation of jingles…
Tweet My father is every pushy salesperson’s nightmare…I’ve experienced it firsthand, cringing from the next aisle as my dad verbally slays anyone trying to sell him something he doesn’t want. Growing up I learned to be suspicious of gimmicks, brightly coloured labels, and promises. As well as a love for George Jones, my father gave […]
Article Writing Inspiration from Charles Bukowski (and My Brother)
Tweet One of the websites that influenced me to become a freelance writer at the end of last year was Lateral Action. I can’t remember how I stumbled upon the site, but found it to be a wealth of practical and inspirational advice for not just creative people, but creative professionals. The articles questioned conventional […]
How Country Music Makes Me A Better Copywriter
Tweet I love country music. As a kid growing up in East Yorkshire such a passion was a rarity and despite the concerns for my social development my dad kept feeding me country music till that fateful day that I started buying my own. He sat back in his armchair with a sigh of contentment; […]
