Tweet One of the most visited pages on your website, your About Page is where customers go to get a deeper understanding of you, your business, your ethos and what you offer. It’s also one of the hardest pieces to write. And one of the easiest places to make mistakes that drive perfect customers away. Not […]
5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy
Tweet Using a bad analogy in your marketing content is like giving a presentation while naked. People might hear the occasional point you want to make, but they’ll be massively distracted and slightly confused. Story-telling in marketing is so powerful, so it’s tempting to use an analogy in your sales copy to sell the benefits of […]
Does Your Copywriting “Nag” Your Customer? (If So You’re Probably Being Ignored)
Tweet On a recent road trip, my good friend and I chatted jovially about our husbands. We noticed that both the fellas in our lives had a similar bugbear about us: We asked them to do the same thing again and again. Do you relate? You know what I’m talking about: “In the wash basket my lovely, […]
A 3-Step Copywriting Plan for Choosing Words that Instantly Boost the Value of Your Offer
Tweet Choosing the right words to describe what you do can make or break whether you get interest, enquiries or sales. Recently I told the following story to the smart people who are signed up to the Write With Influence newsletter list. It was inspired by last week’s Live Copywriting Lab all about writing your […]
3 Copywriting Tips to Help Your Home Page Pass The “Sh*t, Click” Test
Tweet After 7 years without one, last week I did something pretty exciting. I bought a TV. I can’t quite remember why I stopped having a TV, it wasn’t a big statement, and with so much on-demand entertainment possibilities it has become less and less odd to people (though not to my friends who now […]
How to Write a Value-Driven Home Page With Confidence
Tweet May 27th, Free Home Page Copywriting Clinic click here to find out more As you may know, I’m on a mission to help business owners write more persuasive marketing content (and actually enjoy the process). During my research into the problems that hold people back, I came across this question time and time again: […]
5 Minute Copywriting Hack – How to Nail The Answer to: “What Do You Do and Why Should I Care?”
Tweet You’ve got 2-3 sentences (or say 60 seconds) to answer the question. Where do you start? If you’re like most business owners, this is a killer question to answer succinctly. If someone’s asked you in person you may have broken eye-contact while you try to concentrate, or given a few ums and ‘kind ofs’. […]
Copywriting Basics For Your Business Homepage
Tweet Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract […]
How to Write Copy that Inspires (featuring a 5-foot-7 Slam Dunking Teenager)
Tweet Last time we looked at why your customer should feel a little uneasy when they read your copy, this time we’re looking at the other side of the coin: inspiration. There’s a reason books like Chicken Soup for the Soul sell millions of copies: people like to feel there is hope, and that good […]
Cookies and Puppies Training #5: Building a Copywriting Cookie Bucket
Tweet Okay, so what is a Cookie Bucket, other than something fun to say? A Cookie Bucket is a list of specific selling points that customers love about your business. When you have this to hand while you write, it makes it easier to focus your copy on your customer’s needs and wants. It’s […]
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