HarrisonAmy Copywriting

Sales Copywriter, Consultant and Speaker

  • Home
  • Sales Copywriting
  • Coaching
  • Workshops
  • Speaking
  • About
  • Blog
  • Contact

A Simple Story to Keep Your Copywriting Focused on Conversions

October 9, 2015 by Amy Harrison 2 Comments

If you’ve got a great business, with a product that people love, then there’s no real reason you can’t write copy that converts. That’s not to say there aren’t copywriting obstacles that can trip you up if you let them. Let’s face it, sitting down to write under the pressure of: I really hope they […]

Share this!

  • Tweet

Filed Under: Copywriting

3 Key Conversion Copywriting Takeaways from the Call-to-Action Conference

October 2, 2015 by Amy Harrison Leave a Comment

A couple of weeks ago I was in sunny Vancouver to speak at the Call to Action Conference arranged by Unbounce. The event was phenomenal. But don’t take my word for it, you can watch all the videos, download the slide decks and read the notes for free here. As you may know, every Monday I […]

Share this!

  • Tweet

Filed Under: Copywriting

3 Copywriting Before and After Case Studies (and Why Changes Were Made)

September 12, 2015 by Amy Harrison 1 Comment

This week I launched a limited time and space offer on Blitz Copywriting Reviews.  You send in up to 750 words of copy and I give you a tailored review with specific copywriting suggestions, an overall summary and a chance to follow up for Q+A. It’s only available if you book before September 19th and there […]

Share this!

  • Tweet

Filed Under: Copywriting

FREE: Tweet Cheat Sheet and Twitter Copywriting Tutorial (Till Monday)

September 5, 2015 by Amy Harrison Leave a Comment

Twitter is a great place to connect with potential customers. You can let them know about your blog, your content and the resources you offer. But how do you write Tweets that are personable and engaging? Because while it’s easy to just write the title of your latest blog post, what do you write after […]

Share this!

  • Tweet

Filed Under: Copywriting

How Do You Convert Prospects to Customers? The Definitive Answers are Here…

August 21, 2015 by Amy Harrison Leave a Comment

I know… that headline sounds like a big promise, but then the Call to Action Conference has the credibility to make sure that you leave armed with the practical techniques that will increase your conversion rates. Tickets are flying out the door fast, so if you want to make a big change in your business […]

Share this!

  • Tweet

Filed Under: Copywriting

Is This Well-Known Copywriting Technique Making Your Marketing Outdated?

July 28, 2015 by Amy Harrison 4 Comments

  There’s nothing wrong with learning from someone else’s marketing style, as long as it doesn’t become all “Single White Female.” Last year when I was in the middle of the launch for my copywriting membership course, I received an email from a successful and smart marketing lady-friend of mine: “I see someone else bought [marketing […]

Share this!

  • Tweet

Filed Under: Copywriting

9 Warning Signs Your ‘About Page’ Makes Customers Cringe

July 17, 2015 by Amy Harrison 5 Comments

One of the most visited pages on your website, your About Page is where customers go to get a deeper understanding of you, your business, your ethos and what you offer. It’s also one of the hardest pieces to write. And one of the easiest places to make mistakes that drive perfect customers away. Not good. […]

Share this!

  • Tweet

Filed Under: Copywriting

5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy

July 10, 2015 by Amy Harrison 3 Comments

Using a bad analogy in your marketing content is like giving a presentation while naked. People might hear the occasional point you want to make, but they’ll be massively distracted and slightly confused. Story-telling in marketing is so powerful, so it’s tempting to use an analogy in your sales copy to sell the benefits of what […]

Share this!

  • Tweet

Filed Under: Copywriting

Does Your Copywriting “Nag” Your Customer? (If So You’re Probably Being Ignored)

July 1, 2015 by Amy Harrison 2 Comments

On a recent road trip, my good friend and I chatted jovially about our husbands. We noticed that both the fellas in our lives had a similar bugbear about us: We asked them to do the same thing again and again. Do you relate? You know what I’m talking about: “In the wash basket my lovely, not […]

Share this!

  • Tweet

Filed Under: Copywriting

A 3-Step Copywriting Plan for Choosing Words that Instantly Boost the Value of Your Offer

June 5, 2015 by Amy Harrison 2 Comments

Choosing the right words to describe what you do can make or break whether you get interest, enquiries or sales. Recently I told the following story to the smart people who are signed up to the Write With Influence newsletter list. It was inspired by last week’s Live Copywriting Lab all about writing your home […]

Share this!

  • Tweet

Filed Under: Copywriting

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Interim pages omitted …
  • Go to page 20
  • Go to Next Page »

Want to laugh and learn? Watch AmyTV

  • Comedy and copywriting in one place

Get the newsletter… and more

What do you need help with?

  • Copywriting
  • Business Blogging
  • Content Marketing
  • Landing Pages
  • Sales psychology
  • Web Content
  • Email Marketing
  • Resources
  • Privacy Policy

Copyright © 2021 · Dynamik-Gen on Genesis Framework · WordPress · Log in