If you’ve got a great business, with a product that people love, then there’s no real reason you can’t write copy that converts. That’s not to say there aren’t copywriting obstacles that can trip you up if you let them. Let’s face it, sitting down to write under the pressure of: I really hope they […]
3 Key Conversion Copywriting Takeaways from the Call-to-Action Conference
A couple of weeks ago I was in sunny Vancouver to speak at the Call to Action Conference arranged by Unbounce. The event was phenomenal. But don’t take my word for it, you can watch all the videos, download the slide decks and read the notes for free here. As you may know, every Monday I […]
3 Copywriting Before and After Case Studies (and Why Changes Were Made)
This week I launched a limited time and space offer on Blitz Copywriting Reviews. You send in up to 750 words of copy and I give you a tailored review with specific copywriting suggestions, an overall summary and a chance to follow up for Q+A. It’s only available if you book before September 19th and there […]
FREE: Tweet Cheat Sheet and Twitter Copywriting Tutorial (Till Monday)
Twitter is a great place to connect with potential customers. You can let them know about your blog, your content and the resources you offer. But how do you write Tweets that are personable and engaging? Because while it’s easy to just write the title of your latest blog post, what do you write after […]
How Do You Convert Prospects to Customers? The Definitive Answers are Here…
I know… that headline sounds like a big promise, but then the Call to Action Conference has the credibility to make sure that you leave armed with the practical techniques that will increase your conversion rates. Tickets are flying out the door fast, so if you want to make a big change in your business […]
Is This Well-Known Copywriting Technique Making Your Marketing Outdated?
There’s nothing wrong with learning from someone else’s marketing style, as long as it doesn’t become all “Single White Female.” Last year when I was in the middle of the launch for my copywriting membership course, I received an email from a successful and smart marketing lady-friend of mine: “I see someone else bought [marketing […]
9 Warning Signs Your ‘About Page’ Makes Customers Cringe
One of the most visited pages on your website, your About Page is where customers go to get a deeper understanding of you, your business, your ethos and what you offer. It’s also one of the hardest pieces to write. And one of the easiest places to make mistakes that drive perfect customers away. Not good. […]
5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy
Using a bad analogy in your marketing content is like giving a presentation while naked. People might hear the occasional point you want to make, but they’ll be massively distracted and slightly confused. Story-telling in marketing is so powerful, so it’s tempting to use an analogy in your sales copy to sell the benefits of what […]
Does Your Copywriting “Nag” Your Customer? (If So You’re Probably Being Ignored)
On a recent road trip, my good friend and I chatted jovially about our husbands. We noticed that both the fellas in our lives had a similar bugbear about us: We asked them to do the same thing again and again. Do you relate? You know what I’m talking about: “In the wash basket my lovely, not […]
A 3-Step Copywriting Plan for Choosing Words that Instantly Boost the Value of Your Offer
Choosing the right words to describe what you do can make or break whether you get interest, enquiries or sales. Recently I told the following story to the smart people who are signed up to the Write With Influence newsletter list. It was inspired by last week’s Live Copywriting Lab all about writing your home […]
