Welcome to an extra spicy version of Content Marketing… Stripped! Today we’re looking at some quick tips for rediscovering that spark you had with your reader in the early days. If you’ve been writing content for a while you might worry that things just aren’t as exciting as they used to be. It’s easy to […]
20 Ways to Make Every Line in Your Sales Page Work Harder
Great sales copy uses every line to persuade, convince and compel the reader to take action. Nothing is unnecessary: every sentence has a specific function. When you’re familiar with the rules of copywriting, you get a better feel about what each line should be doing, (although you never really know what’s going to happen until […]
How to Use Illustrations to Make Your Copywriting Unforgettable
This week I went to the bonfire celebration in Lewes, one of the largest in Europe. In addition to celebrating the foiling of the gunpowder plot, the event also remembers 17 local martyrs who were burned at the stake between 1555-1557 for being protestants. There are signs and leaflets telling you the story but nothing […]
20 Copywriting Tips to Make Customers Love Your Prices and Know Your Value
If you don’t know how to sell yourself, your customers never know the true value of what you have to offer as this next reconstruction shows… It’s a typical company meeting in a boardroom. The CEO, dressed in his best jacket and jeans combo, surveys his employees. CEO: Okay gang, it’s a critical quarter. I […]
3 Quick Copywriting tips to Snap Customers Out of a Daze
There are some customers that know they want what you have. And then… there are those in more of a confused daze. You get the gut feeling that they could be perfect customers, but they’re not so sure. They’ve visited your site, read your copy, and then ask hesitant questions such as: So… how does […]
5 Lessons from Jim Cramer’s $500,000 Content Marketing Technique
Jim Cramer is a controversial figure. He polarizes opinion as host of CNBC’s Mad Money, and raises eyebrows with the stock market dramas he’s left in his wake. And more than 30 years ago he proved how even a simple content marketing technique can lead to a $500,000 opportunity. One Weekly Tip… After a short […]
10 Ways to Wake People Up With Your Sales Copy
Stale sales copy = snoozy customers Let’s wake them up shall we? If you want your customer to keep reading your sales copy, you need to keep it fresh and do more than simply repeat the same sales message again and again. Don’t get me wrong, it is important for you to consistently remind your audience […]
Copywriting: Selling the Benefits Step-by-Step
Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting. If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry. Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. […]
The Headline Shaker Maker: An Easier Way to Write Better Headlines
Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention? And was it a struggle? If so, you might find this brand new free tool useful. I call it the Headline Shaker Maker. What is it? The Headline […]
Free Sales Page Analysis Tool
If you’ve written a sales page or are writing a sales page, you’ll enjoy this copywriting diagnostics tool. It’s a simple 4 page tool that lets you see how well your sales page scores against 15 key elements that you need in a strong sales page. These include: It’s not a tool to tell you […]
