Comments for HarrisonAmy http://harrisonamy.com Copywriting That Counts Thu, 29 Jul 2010 11:12:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Writing Sales Copy, The Martha Stewart Way by Tweets that mention Writing Sales Copy, The Martha Stewart Way | HarrisonAmy -- Topsy.com http://harrisonamy.com/writing-sales-copy-the-martha-stewart-way/comment-page-1/#comment-467 Tweets that mention Writing Sales Copy, The Martha Stewart Way | HarrisonAmy -- Topsy.com Thu, 29 Jul 2010 11:12:08 +0000 http://harrisonamy.com/?p=1523#comment-467 [...] This post was mentioned on Twitter by Andrew Nattan, bren, Matthew Kimberley, Amy Harrison, Amy Harrison and others. Amy Harrison said: Writing delicious sales copy, the Martha Stewart way: http://bit.ly/bHhl76 [...] [...] This post was mentioned on Twitter by Andrew Nattan, bren, Matthew Kimberley, Amy Harrison, Amy Harrison and others. Amy Harrison said: Writing delicious sales copy, the Martha Stewart way: http://bit.ly/bHhl76 [...]

]]> Comment on Describing Business Benefits With a Simple Party Game by harrisonamy http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/comment-page-1/#comment-429 harrisonamy Wed, 21 Jul 2010 09:41:57 +0000 http://harrisonamy.com/?p=1499#comment-429 I think you need to go through that stumbling process of describing what you do. When I first started writing content (rather than sales copy) a lot of my clients didn't understand the value and I wasn't great at explaining it even though I knew it was important. Embarrassingly, I once described it to someone as: "It's like your electricity... It's essential but no-one wants to pay the bill..." 18 months on and I'm a lot better at explaining it! I think you need to go through that stumbling process of describing what you do.

When I first started writing content (rather than sales copy) a lot of my clients didn’t understand the value and I wasn’t great at explaining it even though I knew it was important.

Embarrassingly, I once described it to someone as:

“It’s like your electricity… It’s essential but no-one wants to pay the bill…”

18 months on and I’m a lot better at explaining it!

]]> Comment on Describing Business Benefits With a Simple Party Game by Tweets that mention How to Describe Your Business When You Don't Know What You Do | HarrisonAmy -- Topsy.com http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/comment-page-1/#comment-428 Tweets that mention How to Describe Your Business When You Don't Know What You Do | HarrisonAmy -- Topsy.com Wed, 21 Jul 2010 05:51:00 +0000 http://harrisonamy.com/?p=1499#comment-428 [...] This post was mentioned on Twitter by Amy Harrison, Szezam. Szezam said: Describing Business Benefits With a Simple Party Game: When it comes to setting up a business, the Internet has sm... http://bit.ly/d1miEs [...] [...] This post was mentioned on Twitter by Amy Harrison, Szezam. Szezam said: Describing Business Benefits With a Simple Party Game: When it comes to setting up a business, the Internet has sm… http://bit.ly/d1miEs [...]

]]> Comment on Describing Business Benefits With a Simple Party Game by Jade Craven http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/comment-page-1/#comment-427 Jade Craven Wed, 21 Jul 2010 02:25:36 +0000 http://harrisonamy.com/?p=1499#comment-427 I'm going to try this now, well, as soon as my business partner comes online :-) Whatever it is I do is buzzing in my brain, and I'm getting easier at explaining it. I'm going to brainstorm for a bit. I’m going to try this now, well, as soon as my business partner comes online :-) Whatever it is I do is buzzing in my brain, and I’m getting easier at explaining it. I’m going to brainstorm for a bit.
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]]> Comment on How To Write A Kick-Ass Product Guarantee by Stacey http://harrisonamy.com/how-to-write-a-kick-ass-product-guarantee/comment-page-1/#comment-426 Stacey Wed, 21 Jul 2010 01:44:28 +0000 http://harrisonamy.com/?p=1479#comment-426 Hi Amy! Thanks so much for the kind wishes for my launch! You'll be hearing more about it very soon! In the meantime, congratulations on being chosen one of the 50 Netsetters You Should Know About! I'm so glad I know about you! Best, s Hi Amy!

Thanks so much for the kind wishes for my launch! You’ll be hearing more about it very soon! In the meantime, congratulations on being chosen one of the 50 Netsetters You Should Know About! I’m so glad I know about you! Best, s

]]> Comment on How To Write A Kick-Ass Product Guarantee by harrisonamy http://harrisonamy.com/how-to-write-a-kick-ass-product-guarantee/comment-page-1/#comment-415 harrisonamy Mon, 19 Jul 2010 10:56:00 +0000 http://harrisonamy.com/?p=1479#comment-415 Hi Stacey! I love full moneyback guarantees - although i don't think I've ever used one for any kind of information product I've bought online. How you communicate your terms to your audience has a lot more impact and effect than the actual guarantee policy. Good luck with the launch, will be watching out for it! ;-) Hi Stacey!

I love full moneyback guarantees – although i don’t think I’ve ever used one for any kind of information product I’ve bought online.

How you communicate your terms to your audience has a lot more impact and effect than the actual guarantee policy.

Good luck with the launch, will be watching out for it! ;-)

]]> Comment on How To Write A Kick-Ass Product Guarantee by Stacey http://harrisonamy.com/how-to-write-a-kick-ass-product-guarantee/comment-page-1/#comment-413 Stacey Sun, 18 Jul 2010 19:20:24 +0000 http://harrisonamy.com/?p=1479#comment-413 Ooh! This is very helpful! I'm about to launch a product and I'll be modeling mine after your first example - those are the kind that encourage me to buy. Interestingly, I don't care *that* much if there is a guarantee or not, but if anything is poorly worded (either the sales page or the guarantee), it makes me doubt the value of the product. Here's to the value of a good copywriter! Ooh! This is very helpful! I’m about to launch a product and I’ll be modeling mine after your first example – those are the kind that encourage me to buy. Interestingly, I don’t care *that* much if there is a guarantee or not, but if anything is poorly worded (either the sales page or the guarantee), it makes me doubt the value of the product. Here’s to the value of a good copywriter!

]]> Comment on How To Write A Kick-Ass Product Guarantee by Tweets that mention How To Write Kick Ass Guarantees Your Customers Will Love | HarrisonAmy -- Topsy.com http://harrisonamy.com/how-to-write-a-kick-ass-product-guarantee/comment-page-1/#comment-411 Tweets that mention How To Write Kick Ass Guarantees Your Customers Will Love | HarrisonAmy -- Topsy.com Fri, 16 Jul 2010 21:09:25 +0000 http://harrisonamy.com/?p=1479#comment-411 [...] This post was mentioned on Twitter by Tessa Shepperson, Amy Harrison. Amy Harrison said: RT @littleunred How To Write Kick-Ass Guarantee Policies http://bit.ly/c9I1rS [...] [...] This post was mentioned on Twitter by Tessa Shepperson, Amy Harrison. Amy Harrison said: RT @littleunred How To Write Kick-Ass Guarantee Policies http://bit.ly/c9I1rS [...]

]]> Comment on Succeed: Ignore your Customers, Competition and the Cash. by 5 Ways to Sound Different to Your Competitors | Women Unlimited http://harrisonamy.com/succeed-ignore-your-customers-competition-and-the-cash/comment-page-1/#comment-408 5 Ways to Sound Different to Your Competitors | Women Unlimited Fri, 16 Jul 2010 08:01:16 +0000 http://harrisonamy.com/?p=994#comment-408 [...] the Author: Amy Harrison runs Harrisonamy Copywriting. She helps passionate entrepreneurs and business owners turn visitors into loyal fans through [...] [...] the Author: Amy Harrison runs Harrisonamy Copywriting. She helps passionate entrepreneurs and business owners turn visitors into loyal fans through [...]

]]> Comment on Copywriting Guilty Secrets by Tweets that mention Copywriting Guilty Secrets | HarrisonAmy -- Topsy.com http://harrisonamy.com/copywriting-guilty-secrets/comment-page-1/#comment-407 Tweets that mention Copywriting Guilty Secrets | HarrisonAmy -- Topsy.com Fri, 16 Jul 2010 05:46:40 +0000 http://harrisonamy.com/?p=1468#comment-407 [...] This post was mentioned on Twitter by Amy Harrison, Amy Harrison. Amy Harrison said: Signing off for a bit to get stuck into copy. Check out the blog though for guilty secrets and money-back guarantees: http://bit.ly/cXqhKT [...] [...] This post was mentioned on Twitter by Amy Harrison, Amy Harrison. Amy Harrison said: Signing off for a bit to get stuck into copy. Check out the blog though for guilty secrets and money-back guarantees: http://bit.ly/cXqhKT [...]

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