Comments for HarrisonAmy http://harrisonamy.com Copywriting for Business Owners and Bloggers Fri, 11 May 2012 05:25:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on The silent gossip that kills your business. Are you at risk? by harrisonamy http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39454 harrisonamy Fri, 11 May 2012 05:25:29 +0000 http://harrisonamy.com/?p=4761#comment-39454 Hey Linda, so good to see you on here over from Fast Copy Friday! It can feel uncomfortable talking about yourself but everything you include wants to be customer focused, giving them the information they need to feel confidence beyond all doubt that working with you will make them happy. Your story is an important way of building credibility for example giving your prospect the background on what qualifies you to deliver your service. Even writing about your enthusiasm for solving their problem gives people an idea of what you're like to work with. If your focus is on helping prospects make the decision to hire you (by showing them benefits, handling objections etc) your balance should be in the right place! Hey Linda, so good to see you on here over from Fast Copy Friday!

It can feel uncomfortable talking about yourself but everything you include wants to be customer focused, giving them the information they need to feel confidence beyond all doubt that working with you will make them happy.

Your story is an important way of building credibility for example giving your prospect the background on what qualifies you to deliver your service. Even writing about your enthusiasm for solving their problem gives people an idea of what you’re like to work with.

If your focus is on helping prospects make the decision to hire you (by showing them benefits, handling objections etc) your balance should be in the right place!

]]> Comment on The silent gossip that kills your business. Are you at risk? by harrisonamy http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39453 harrisonamy Fri, 11 May 2012 05:18:30 +0000 http://harrisonamy.com/?p=4761#comment-39453 Great point about talking yourself out of it! We are wired for the path of least resistance and that's usually to not take action, not buy. Filling in as many blanks, covering questions and objections hopefully makes the path of least resistance the one leading to the sale or enquiry. Great point about talking yourself out of it! We are wired for the path of least resistance and that’s usually to not take action, not buy.

Filling in as many blanks, covering questions and objections hopefully makes the path of least resistance the one leading to the sale or enquiry.

]]> Comment on The silent gossip that kills your business. Are you at risk? by Jen http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39440 Jen Fri, 11 May 2012 01:31:23 +0000 http://harrisonamy.com/?p=4761#comment-39440 I've been hyper-aware of this recently – and realized I'm the queen of doing this. I hear something from someone, and then make up in my head a whole story that turns out to be much more interesting than the reality. Worse than the truth, I don't know. But, I can easily talk myself out of something when they aren't super-clear about what I'm getting. (Usually with some variation of either "it's too advance" or "it's too basic" for me.) I’ve been hyper-aware of this recently – and realized I’m the queen of doing this. I hear something from someone, and then make up in my head a whole story that turns out to be much more interesting than the reality.

Worse than the truth, I don’t know. But, I can easily talk myself out of something when they aren’t super-clear about what I’m getting. (Usually with some variation of either “it’s too advance” or “it’s too basic” for me.)
Jen´s last [type] ..The Mind-Body Myth

]]> Comment on The silent gossip that kills your business. Are you at risk? by Linda http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39428 Linda Thu, 10 May 2012 18:00:57 +0000 http://harrisonamy.com/?p=4761#comment-39428 Amy, Thank you for bringing this to our attention My struggle is always trying to fill in the blanks, but not talk too much about myself. How do you find a balance? Love FCF, by the way! Amy,
Thank you for bringing this to our attention My struggle is always trying to fill in the blanks, but not talk too much about myself. How do you find a balance?

Love FCF, by the way!

]]> Comment on The silent gossip that kills your business. Are you at risk? by Kari http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39427 Kari Thu, 10 May 2012 17:42:25 +0000 http://harrisonamy.com/?p=4761#comment-39427 This is a perspective I had not thought of. Every web designer should be aware of this when writing copy. Thank you Amy. This is a perspective I had not thought of. Every web designer should be aware of this when writing copy. Thank you Amy.
Kari´s last [type] ..Hello world!

]]> Comment on The silent gossip that kills your business. Are you at risk? by harrisonamy http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39425 harrisonamy Thu, 10 May 2012 16:51:30 +0000 http://harrisonamy.com/?p=4761#comment-39425 Hey thanks for the comment Elizabeth! We love stories and particularly in service-based businesses we like to feel we can connect with someone we're going to hire. If their stories not there, or we feel it's got holes in, we might not get that gut instinct feeling about trusting or hiring them. Hey thanks for the comment Elizabeth! We love stories and particularly in service-based businesses we like to feel we can connect with someone we’re going to hire. If their stories not there, or we feel it’s got holes in, we might not get that gut instinct feeling about trusting or hiring them.

]]> Comment on The silent gossip that kills your business. Are you at risk? by harrisonamy http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39424 harrisonamy Thu, 10 May 2012 16:49:59 +0000 http://harrisonamy.com/?p=4761#comment-39424 I have to admit, there is more inclination to jump to the negative assumptions than the positive! :-) (p.s - tell Brue I say hi...) I have to admit, there is more inclination to jump to the negative assumptions than the positive! :-) (p.s – tell Brue I say hi…)

]]> Comment on The silent gossip that kills your business. Are you at risk? by Elizabeth Ellis http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39422 Elizabeth Ellis Thu, 10 May 2012 16:24:06 +0000 http://harrisonamy.com/?p=4761#comment-39422 Great insight and advice Amy. I think you are right on target with the story on the about page as well as sharing about the benefits of what we are selling in a way that backs it up. This is very helpful and I can see something I was not looking at in a completely new way now. Great insight and advice Amy. I think you are right on target with the story on the about page as well as sharing about the benefits of what we are selling in a way that backs it up. This is very helpful and I can see something I was not looking at in a completely new way now.

]]> Comment on The silent gossip that kills your business. Are you at risk? by Campbell McArthur http://harrisonamy.com/silent-gossip-kills-business-risk/comment-page-1/#comment-39421 Campbell McArthur Thu, 10 May 2012 16:00:11 +0000 http://harrisonamy.com/?p=4761#comment-39421 Nice post Amy : ) Yes this is unfortunately true these days with the behavioral traits that the majority seem to posses. It is almost as if people only find self worth by intentionally trying to destroy others with speculative criticism and rhetoric . Cam .....Bruce Springsteen's friend : ) Nice post Amy : )

Yes this is unfortunately true these days with the behavioral traits that the majority seem to posses. It is almost as if people only find self worth by intentionally trying to destroy others with speculative criticism and rhetoric .

Cam …..Bruce Springsteen’s friend : )
Campbell McArthur´s last [type] ..Windows Internet Booster Virus Sacks the Internet

]]> Comment on How To Write A Sales Page (That Sounds Like You) by The silent gossip that kills your business. Are you at risk? | HarrisonAmy http://harrisonamy.com/how-to-write-a-sales-page-that-sounds-like-you/comment-page-1/#comment-39335 The silent gossip that kills your business. Are you at risk? | HarrisonAmy Wed, 09 May 2012 15:37:42 +0000 http://harrisonamy.com/?p=4487#comment-39335 [...] says in her sales copy that she left the corporate world to be an executive coach but it doesn’t say why. Maybe she was [...] [...] says in her sales copy that she left the corporate world to be an executive coach but it doesn’t say why. Maybe she was [...]

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