Okay, so what is a Cookie Bucket, other than something fun to say?
A Cookie Bucket is a list of specific selling points that customers love about your business. When you have this to hand while you write, it makes it easier to focus your copy on your customer’s needs and wants.
It’s a little bit like having a bucket, filled with cookies and you can toss them out here and there to get people’s attention and keep them munching away while they listen to you. In your copy, it’s about throwing in vivid, powerful points to build the momentum and stack the value throughout your content.
I use 3 main Cookie Buckets when I write copy (we’ll cover all 3 in the full course blueprint).
For this free training though, I want to introduce you to:
Your Customers’ Butterfly Moments
A butterfly moment is a clear moment in time when something happens to tell customers that a significant change has been made in their life.
For a caterpillar it is when they’re no longer restricted to crawling on leaves, but can fly, and see a wider world, feel the wind on their wings and explore new scents and scenery.
For your customer, it may be the moment they’re asked to be interviewed about the success of their business, or when they hit the beach with a killer bod and notice admiring glances.
Butterfly moments are vivid, visual, and emotionally resonant and you can sprinkle them throughout your copy to help your customer imagine themselves in the story of their transformation.
To start building a Butterfly Moments cookie bucket for your copywriting, click here to access the free training.