Comments on: Copify: Junk Food Content To Block Your Business's Arteries? http://harrisonamy.com/copify-junk-food-content-to-block-your-businesss-arteries/ Copywriting That Counts Fri, 03 Sep 2010 09:38:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Baxter http://harrisonamy.com/copify-junk-food-content-to-block-your-businesss-arteries/comment-page-1/#comment-77 Baxter Thu, 25 Feb 2010 00:33:09 +0000 http://harrisonamy.com/?p=936#comment-77 Mmmmm burger Mmmmm burger

]]> By: harrisonamy http://harrisonamy.com/copify-junk-food-content-to-block-your-businesss-arteries/comment-page-1/#comment-75 harrisonamy Wed, 24 Feb 2010 14:01:02 +0000 http://harrisonamy.com/?p=936#comment-75 Hi Martin, thank you for stopping by! Interesting point. This wasn't a post about the quality of your writers, but how content mills offer a different style of service to individual freelance copywriters. There is a demand for both types of services and they attract two different types of customers. However, even Copify suggests that price affects the quality of writing. Copify charges more for "premium" copy, implying that the less you pay the more inferior quality of writing you will receive... This echoes the assumption most will make about the quality of work between the pay-per-word model and the fixed-fee / per-hour basis most freelance writers work to where the latter offers a service based on not just a word count but includes ongoing consultancy, specific experience, amendments, research etc. Thank you for your comment. Hi Martin, thank you for stopping by!

Interesting point. This wasn’t a post about the quality of your writers, but how content mills offer a different style of service to individual freelance copywriters. There is a demand for both types of services and they attract two different types of customers.

However, even Copify suggests that price affects the quality of writing.

Copify charges more for “premium” copy, implying that the less you pay the more inferior quality of writing you will receive…

This echoes the assumption most will make about the quality of work between the pay-per-word model and the fixed-fee / per-hour basis most freelance writers work to where the latter offers a service based on not just a word count but includes ongoing consultancy, specific experience, amendments, research etc.

Thank you for your comment.

]]> By: Martin Harrison http://harrisonamy.com/copify-junk-food-content-to-block-your-businesss-arteries/comment-page-1/#comment-74 Martin Harrison Wed, 24 Feb 2010 10:10:47 +0000 http://harrisonamy.com/?p=936#comment-74 Thank you for your blog, which I read with interest. Your analogy, comparing Copify to a fast food outlet is an interesting one. However, who is to say that what our writers dish up is of inferior quality to the copy that you produce? Do you have any evidence for this? Martin Thank you for your blog, which I read with interest. Your analogy, comparing Copify to a fast food outlet is an interesting one. However, who is to say that what our writers dish up is of inferior quality to the copy that you produce? Do you have any evidence for this?

Martin

]]> By: uberVU - social comments http://harrisonamy.com/copify-junk-food-content-to-block-your-businesss-arteries/comment-page-1/#comment-73 uberVU - social comments Tue, 23 Feb 2010 19:01:11 +0000 http://harrisonamy.com/?p=936#comment-73 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by littleunred: Copify: Junk Food Content? http://bit.ly/9wwpvh... Social comments and analytics for this post…

This post was mentioned on Twitter by littleunred: Copify: Junk Food Content? http://bit.ly/9wwpvh...

]]> By: harrisonamy http://harrisonamy.com/copify-junk-food-content-to-block-your-businesss-arteries/comment-page-1/#comment-71 harrisonamy Tue, 23 Feb 2010 16:07:17 +0000 http://harrisonamy.com/?p=936#comment-71 Thank you for your comments Tom! I don't see Copify as a direct competitor to most copywriters. Most clients using freelance copywriters rather than content mills want and expect a completely different style of service. However, the introduction of Copify, and the subsequent debates have been useful in refreshing and reinforcing in my mind, the tailored content solution that I offer my cients. I think a lot of copywriters will experience the same renewal of confidence in their business when they realise they have a unique offering compared to a content mill. Thank you for your comments Tom!

I don’t see Copify as a direct competitor to most copywriters. Most clients using freelance copywriters rather than content mills want and expect a completely different style of service.

However, the introduction of Copify, and the subsequent debates have been useful in refreshing and reinforcing in my mind, the tailored content solution that I offer my cients. I think a lot of copywriters will experience the same renewal of confidence in their business when they realise they have a unique offering compared to a content mill.

]]> By: Tom Albrighton http://harrisonamy.com/copify-junk-food-content-to-block-your-businesss-arteries/comment-page-1/#comment-70 Tom Albrighton Tue, 23 Feb 2010 15:50:23 +0000 http://harrisonamy.com/?p=936#comment-70 Good post. While I admit to being unsettled by Copify when it launched, it actually acted as a catalyst for exactly the sort of reappraisal you describe here. The key point is that the value for the client is not in the deliverable (i.e. the words), but in the process. Anyone can deliver some words that, on the face of it, meet the client's stated need. But it's quite another thing to work through a creative, business-focused process of understanding target audiences, refining messages and feeding that into content. And, of course, that process can't really be supported or justified via a per-word pricing model. My own thoughts on the topic are here: http://www.abccopywriting.com/blog/2010/02/09/copify-content-mills/ Incidentally, one of the best meals out I ever had was at Terre à Terre in Brighton - not a junk food outlet by any stretch of the imagination. For the joy of revisiting a veggie menu that wasn't all omelettes and risotto, I would gladly pay double what I actually paid. Good post. While I admit to being unsettled by Copify when it launched, it actually acted as a catalyst for exactly the sort of reappraisal you describe here. The key point is that the value for the client is not in the deliverable (i.e. the words), but in the process. Anyone can deliver some words that, on the face of it, meet the client’s stated need. But it’s quite another thing to work through a creative, business-focused process of understanding target audiences, refining messages and feeding that into content. And, of course, that process can’t really be supported or justified via a per-word pricing model.

My own thoughts on the topic are here:
http://www.abccopywriting.com/blog/2010/02/09/copify-content-mills/

Incidentally, one of the best meals out I ever had was at Terre à Terre in Brighton – not a junk food outlet by any stretch of the imagination. For the joy of revisiting a veggie menu that wasn’t all omelettes and risotto, I would gladly pay double what I actually paid.

]]>