Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting.
If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry.
Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. 🙂
Let me know how you get on with it, I know there’s a lot in there. If you’d like more help with copywriting and content marketing don’t forget to check out:
- The free on-demand classes for content-marketing, copywriting and business blogging
- 1:1 copywriting coaching if you need in-depth, tailored help
- The newsletter where I share my best tips, resources and offers on a weekly basis
How do you deal with benefits in your copywriting? Do you have a system for pulling them out and communicating them or rely more on intuition? I’d love to hear about it below.
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