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Copywriting: Selling the Benefits Step-by-Step

July 26, 2013 by Amy Harrison 5 Comments

Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting.

If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry.

Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. 🙂

How to sell the benefits in copywriting
Let me know how you get on with it, I know there’s a lot in there. If you’d like more help with copywriting and content marketing don’t forget to check out:
  • The free on-demand classes for content-marketing, copywriting and business blogging
  • 1:1 copywriting coaching if you need in-depth, tailored help
  • The newsletter where I share my best tips, resources and offers on a weekly basis

How do you deal with benefits in your copywriting? Do you have a system for pulling them out and communicating them or rely more on intuition? I’d love to hear about it below.

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Filed Under: Copywriting, Fast Copy Friday Tip, Sales pages, Sales psychology

About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.

Trackbacks

  1. AmyTV #36: An Introduction to Benefits and Features in Copywriting | HarrisonAmy Copywriting says:
    July 14, 2016 at 11:11 am

    […] Copywriting: Selling The Benefits Step-by-Step – Slideshare Presentation […]

    Reply
  2. A Simple Story to Keep Your Copywriting Focused on Conversions | HarrisonAmy Copywriting says:
    October 9, 2015 at 1:48 pm

    […] nothing new about using benefits in copywriting. It’s what many people think of as the cornerstone of great copywriting. Having said that, […]

    Reply
  3. 5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy | HarrisonAmy says:
    July 10, 2015 at 3:42 pm

    […] in marketing is so powerful, so it’s tempting to use an analogy in your sales copy to sell the benefits of what you have, make you stand out and make you […]

    Reply
  4. Part 14 of Writing a Sales Page: The 5-Part, Persuasive Guarantee | HarrisonAmy says:
    December 6, 2013 at 5:32 pm

    […] never get tired of benefits around here, and starting your guarantee by reminding your customer why they’re going to love it also […]

    Reply
  5. 41 Classic Copywriting Headline Templates | HarrisonAmy says:
    August 23, 2013 at 3:45 pm

    […] Benefits (want tips on writing benefits? See here for a step-by-step guide) […]

    Reply

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