Access The Crystal-Clear Content Calls Copy
The Sparkle And Shine Sessions
1: Digging For Diamonds
Listen For Free Between Monday June 20th-Wednesday June 21st
These Calls were released for free between Monday – Wednesday. You can buy calls and the worksheets for just $27 until June 28th 2011:
You get:
- The 10 Crystal Clear Content Calls
- The BONUS webinar helping you avoid critical mistakes in your web content
- The Beginner’s Guide To Web Copy (worth $47)
- The “Stop Struggling: How To Write Your Own Web Copy” 60 minute webinar
And because I’m giddy, instead of offering the package for $47 it’s just $27 until Tuesday 28th June.
Get it now!
P.s. Of course there’s a guarantee. If you think the materials aren’t worth what you paid within 30 days I’ll happily refund you your money.
Call 1: Making Sense Of The Brilliant Chaos With Megan Elizabeth Morris.
Also in this call Megan teaches you:
• Ways to boost your creativity to generate new ideas
• When to walk away from an idea
• Practical ways to create an actionable task list from swirling thoughts
• The critical questions you need to ask yourself before going to work on any kind of idea or new venture
This call is for you if… You struggle to make sense of your ideas, or want to know how to put your ideas into action. This call is perfect if you are brainstorming content ideas for your business such as blog post ideas, product ideas or marketing strategies.
Call 2: Who’s Going To Listen Anyway? Building a Community With Tricia Lawrence.
Whether you’re dipping your toes into the online world or already have an established online community, Tricia shares valuable and practical insights such as:
• The benefits of having an online community
• How to attract the “right” people into your online gang • How to avoid building a community that doesn’t interact (and doesn’t buy)
• How to “test” your community to see if the one you have is the right one
• Why you need to solve a problem for your community
This Call Is For You If…
You’re struggling to build a community or you have newsletter readers, blog subscribers and social media friends but you don’t know how to engage them. If people aren’t leaving comments on your blog, sharing your content or taking you up on your offers, this call will show you how to address those community challenges!
Call 3: Where Will People Find You? Building Your Online Presence With Natalie Macneil.
On this call, Natalie will teach you:
• The most commonly asked questions by female entrepreneurs when starting a website or blog for their business
• How to use online marketing to drive customers to you, even if you’re an “offline business”
• The 4 critical things you need to set up your online presence
• How to make talking about your message online easy
This call is for you if:
You’re itching to get going and get something set up. Perhaps you already have your message clear, or you’re just more of an action person and want to get the wheels moving on something whilst you brainstorm the ideas for your message and your community.
Call 4: Get Their AttentionMarketing Your Message With Colleen Wainwright.
On this call, Colleen shares her amazingly simple 3-step process for carving out a strong marketing message in minutes.
She also kindly shares:
• Why you need to create a mess before putting anything in order
• What your “truth” is and your “story” when it comes to marketing your business
• How to listen to what people really want to hear from you
• Why you should never wear uncomfortable shoes to a network event…
This call is for you if:
You’ve ever been stuck speechless or blabbering when someone asks you what you do. If you’re a creative type who struggles when it comes to focusing on the details of what you offer you’ll love Colleen’s style (as she’s a survivor of that very challenge). If you would love to just sum up in a nutshell what you do so that people are interested, you’ll love this call.
Call 5: Keeping Your Audience Hooked - Blogging Basics With Ali luke.
On this call you’ll learn:
• The advantages of having a blog for your business
• How writing free content for another blog can grow your business
• How to build up a lively audience (that is loyal and loves to buy from you)
• Where to start if you’re interested in full time blogging
This call is for you if:
You’re new to the world of blogging and you’re not sure how it fits into your online marketing strategy. If you’re interested in writing for other websites and want to know how to find places to write for, and what topics you should write about, you’ll also find Ali’s advice very insightful.
Call 6: Dress It Up – Marketing Design With Pamela Wilson.
In this call Pamela teaches you:
• The one question you need to ask before you start to make your marketing work
• The critical “rule of 2” that makes future design choices a breeze
• The colour you need to make things stand out in your materials
• How long you should really spend on getting your logo right before you launch
This call is for you if:
You want to know where to start when it comes to designing your marketing materials. Whether you have a logo, or haven’t even launched your business yet, Pamela’s tips can help you prepare, or tweak your current materials. Not to be missed!
Call 7: Making Your Message Friendly – Social Media Lowdown With Andrea Vahl.
On this call we discuss:
• Why social media is becoming a bigger part of small businesses’ marketing plans
• How to get people to listen to your content once your account is set up
• The top social media sites you should know about
• Which social media sites you should be on for your business
This call is for you if:
You have an idea about what social media is, but you really don’t understand how it applies to letting people know about your business. If you’re unsure about what social media sites to use and what for, this call will be particularly useful to you.
Bonus Webinar! Don’t Write Your Website Just Yet! – Avoiding The Biggest Web Content Mistakes With Amy Harrison.
In this call I’ll show you how to:
• Create a snappy welcome message to keep your visitor’s attention
• Avoid confusing or overwhelming new visitors
• Make your reader feel extra-special
• Get your visitor to do what you want them to do! (And have them love you for it)
This webinar is for you if:
You’re either just starting to put your web content together, or you know that revising your web content is long overdue. When trying to write your own content, it can be difficult to get a fresh perspective on what you need to include, and more importantly, what you should avoid. This webinar aims to help with that.
Call 8: From Publishing To Passport Freedom – Creating An International Lifestyle With Natalie Sisson.
On this call you’ll hear about:
• The 5 specific ways Natalie has created her online income streams
• How taking her writing around to other websites has helped grow her business
• How the different strengths of men and women affect publishing content online
• What content she would focus on if she was starting again
This call is for you if:
You want to find out how Natalie built her enviable lifestyle and learn how publishing content online could create that for your business. If you don’t have plans for a location independent lifestyle, Natalie’s tips on what has grown her online exposure will still be valuable.
Call 9: Stand Out From The Crowd – How To Be Seen As An Expert With Pam Slim.
In this call, Pam shares how you can create your own corner of expertise by:
• Staying slow and steady to win the race
• Tweaking your website to make it easier to be called upon as an “expert”
• What you need to know before you start to publish content online
• How to blog with your business message in mind, and how to blog when you’re just testing the water to find your own voice
This call is for you if
The idea of press coverage and the status of being an “expert” in your field gets you excited. It might be that you want to be called upon for speaking engagements and news pieces, or you might just want clients to know that you’re a credible expert in your industry. If you’re familiar with Pam and her gentle straight-talking style you’ll also enjoy this call.
Call 10: What To Do When Controversy Strikes – Handling Content Criticism With James Chartrand.
On this call you’ll learn:
• How the criticism James faced affected her business
• How James handled the sudden media frenzy, and what you need to remember in similar situations
• Why it’s important not to be afraid of your own opinions (but why you do need to be careful when publishing them)
• How your writing style can affect the kind of clients that you attract
This call is for you if:
You’ve ever been nervous about the reaction you might get when you start to publish your thoughts and opinions online. This is also a great lesson in handling public relations if your business unexpectedly faces a lot of new attention. If you’re interested in writing your own business blog and building a community around your writing, I think you’ll enjoy this call.
THE BONUSES:
Bonus #1 – The Beginner’s Guide To Writing Web Copy
Bonus # 2 – Stop Struggling! How To Write Your Own Web Copy Webinar (60 mins)
All for Just $27

But Act Sharpish!
This price is to celebrate the fact that Malc proposed to me last weekend! After June 28th 2011 the price will go up to $47
Guarantee
Decide it’s not your thing before 30 days and you’ll get your money back, no fussing, no messin, just nice and easy…












