As you know, when you have a busy life, it’s hard to find the time and the energy to sit down and write even when you know that fresh, engaging content for your audience is important to building trust, loyalty and sales.
In this Copywriting Guilty Secrets series I’m going to take you through 10 “How to…” tips to help you write great content even when you’re tired, feeling lazy,rude or completely stuck in the ideas department.
So let’s look at :
“How to write golden content when you’re feeling down.”
No-one is “up” all the time.
You’re going to have your off days when you’re grumpy and tired. Perhaps your neighbour’s party kept you up all night, or you got an unexpected bill, or your product launch got off to a less than great start.
Trying to sit down and write great advice for your customers might seem like that last thing you want to do.
First of all, that’s okay. Every super star has their off day, and you’re entitled to yours.
However, if you have to get that blog post or newsletter out there, finding a way to write great content when you’re feeling crummy is going to be a godsend.
You might already have a system in place for this. You might outsource some of your writing, record it into a voice recorder and have it transcribed, or have a writing day where you write your articles in a batch so you always have something you can publish. You might even have the discipline to just get on and write through it.
You can write about WHY you’re bummed out.
People love to read about things going wrong. Why? Because it reminds us that we’re human.
If you can show to your customers that you are human (I know you’re super-human), you make mistake and you have bad days, this can be very endearing and set you apart from the “everything’s brilliant all the time” businesses that are out there (you know the ones I mean).
If you do this though, remember the blockbuster movie rule to writing business content.
Make sure it’s showing character or moving the story forward.
If your experience is going to show a side of your character that your customers will love, or it’s going to demonstrate how your business improved from the experience then yes yes yes, write about it.
It can even be therapeutic to write about a bad experience, but if you are going down this road remember this:
# Leave an hour between writing and publishing
# Have someone else read if possible
# Don’t name names
# Make sure the focus is on the lesson you learned
# Leave it on a positive note
# Pour yourself a large glass of something once you’re done
It doesn’t have to be your best post as long as it’s sincere and it teaches your audience a valuable lesson.
The most important part of this is that you took action and created something positive for your business out of what otherwise might have just been a bad day.
Thanks for tuning in, if you know someone who would find this useful, pass it on, if you have copywriting questions or problems, let me know – I’m here to help you!
Next week we’re going to be looking at “How to tell your customers what to do without being rude”
See you then!
Find me on twitter at www.twitter.com/littleunred