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	<title>Comments on: Describing Business Benefits With a Simple Party Game</title>
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	<link>http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/</link>
	<description>Copywriting for Business Owners and Bloggers</description>
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		<title>By: Can&#8217;t write? Are you forgetting this? &#124; HarrisonAmy</title>
		<link>http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/comment-page-1/#comment-862</link>
		<dc:creator>Can&#8217;t write? Are you forgetting this? &#124; HarrisonAmy</dc:creator>
		<pubDate>Fri, 22 Oct 2010 16:13:56 +0000</pubDate>
		<guid isPermaLink="false">http://harrisonamy.com/?p=1499#comment-862</guid>
		<description>[...] we’re not talking 100 pages about the awesome stuff you do in your business, we’re talking about the driest, most un-exciting aspects of [...]</description>
		<content:encoded><![CDATA[<p>[...] we’re not talking 100 pages about the awesome stuff you do in your business, we’re talking about the driest, most un-exciting aspects of [...]</p>
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		<title>By: harrisonamy</title>
		<link>http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/comment-page-1/#comment-429</link>
		<dc:creator>harrisonamy</dc:creator>
		<pubDate>Wed, 21 Jul 2010 09:41:57 +0000</pubDate>
		<guid isPermaLink="false">http://harrisonamy.com/?p=1499#comment-429</guid>
		<description>I think you need to go through that stumbling process of describing what you do. 

When I first started writing content (rather than sales copy) a lot of my clients didn&#039;t understand the value and I wasn&#039;t great at explaining it even though I knew it was important. 

Embarrassingly, I once described it to someone as:

&quot;It&#039;s like your electricity... It&#039;s essential but no-one wants to pay the bill...&quot;

18 months on and I&#039;m a lot better at explaining it!</description>
		<content:encoded><![CDATA[<p>I think you need to go through that stumbling process of describing what you do. </p>
<p>When I first started writing content (rather than sales copy) a lot of my clients didn&#8217;t understand the value and I wasn&#8217;t great at explaining it even though I knew it was important. </p>
<p>Embarrassingly, I once described it to someone as:</p>
<p>&#8220;It&#8217;s like your electricity&#8230; It&#8217;s essential but no-one wants to pay the bill&#8230;&#8221;</p>
<p>18 months on and I&#8217;m a lot better at explaining it!</p>
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		<title>By: Tweets that mention How to Describe Your Business When You Don't Know What You Do &#124; HarrisonAmy -- Topsy.com</title>
		<link>http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/comment-page-1/#comment-428</link>
		<dc:creator>Tweets that mention How to Describe Your Business When You Don't Know What You Do &#124; HarrisonAmy -- Topsy.com</dc:creator>
		<pubDate>Wed, 21 Jul 2010 05:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://harrisonamy.com/?p=1499#comment-428</guid>
		<description>[...] This post was mentioned on Twitter by Amy Harrison, Szezam. Szezam said: Describing Business Benefits With a Simple Party Game: When it comes to setting up a business, the Internet has sm... http://bit.ly/d1miEs [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Amy Harrison, Szezam. Szezam said: Describing Business Benefits With a Simple Party Game: When it comes to setting up a business, the Internet has sm&#8230; <a href="http://bit.ly/d1miEs" rel="nofollow">http://bit.ly/d1miEs</a> [...]</p>
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		<title>By: Jade Craven</title>
		<link>http://harrisonamy.com/describing-your-business-benefits-with-a-simple-party-game/comment-page-1/#comment-427</link>
		<dc:creator>Jade Craven</dc:creator>
		<pubDate>Wed, 21 Jul 2010 02:25:36 +0000</pubDate>
		<guid isPermaLink="false">http://harrisonamy.com/?p=1499#comment-427</guid>
		<description>I&#039;m going to try this now, well, as soon as my business partner comes online :-) Whatever it is I do is buzzing in my brain, and I&#039;m getting easier at explaining it. I&#039;m going to brainstorm for a bit.</description>
		<content:encoded><![CDATA[<p>I&#8217;m going to try this now, well, as soon as my business partner comes online <img src='http://harrisonamy.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  Whatever it is I do is buzzing in my brain, and I&#8217;m getting easier at explaining it. I&#8217;m going to brainstorm for a bit.<br />
<span class="cluv">Jade Craven´s last [type] ..<a class="30f39395bb 427" rel="nofollow" href="http://jadecraven.com/lessons-from-a-failed-launch">Lessons from a failed launch</a></span></p>
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