At Harrisonamy I’m all about booster tips and tools to get you going with your copywriting.
So I wanted to create a tool that you could use to sum up the selling points of your product or service in a whizz.
You don’t always need a full-blown sales page. Sometimes you just need to quickly write:
- What you’ve got
- Who it’s for
- Why they’ll love it
So this “Pocket Sales-Page Maker” is designed to help you get all the important details down, with a quick template to get you up and running.
Download it here: Pocket Sales Page Maker
On the first 2 pages you’ll see a worked example, and then you’ll find your own templates to use.
How to build a “Pocket Sales-Page”
This is what you’ll find in your template. It’s where you gather all the ingredients (selling points) for your product:
| no | Sales Page Element | Answer | |
|---|---|---|---|
| 1 | Target Market | Self-employed coach / consultant / service professional | |
| 2 | Problem | Struggle with the business side | |
| 3 | How they feel about problem | Frustrated / overwhelmed | |
| 4 | What they want | To attract a stream of clients AND manage the workload | |
| 5 | How problem impacts their life | The fun has gone out of the work / tired / enthusiasm for their work has gone / less productive | |
| 6 | Questions about solving problem | How do you work more efficiently when you're on your own? | |
| 7 | Product | Small business mentoring service | |
| 8 | How you describe your business | Small business coach | |
| 9 | Results from using your product | Know what tasks and projects to focus on in their business / create a marketing plan to develop a steady stream of clients | |
| 10 | What they love about you | Experienced / friendly / no-nonsense | |
| 11 | How they feel after | Relieved / able to enjoy their work / feel more in control |
What a Pocket Sales-Page looks like:
Are you a self-employed coach, consultant or service professional struggling with the business side of things? Do you wish you knew how to attract more clients AND handle the workload?
You’ve probably wondered more than once how you can possibly work more efficiently when you have to do everything yourself.
If so, and you’re frustrated or overwhelmed, I think you’ll love this small business mentoring service from an experienced, friendly and no-nonsense business coach.
When you’re facing a challenge like this, you can find the fun quickly goes out of your work. You get tired, lose enthusiasm, and that only makes you less productive.
That’s why we offer this small business mentoring service for self-employed coaches, consultants and service professionals like you.
After working with us, you’ll know how to create a simple marketing plan that delivers a steady stream of customers to your business AND prioritise tasks to work more efficiently.
And we’re confident that will make you feel more in-control and able to enjoy your work again.
To find out more read on…
The Pocket Sales Page Template:
Are you a [target market] struggling with [problem]? Do you wish you knew how to [what they want]?
You’ve probably wondered more than once how you can possibly [questions about solving problem].
If so, and you’re [how they feel about problem], I think you’ll love this [product] from a(n) [what they love about you] [how you describe your business].
When you’re facing a challenge like this, you can find [how problem impacts their life].
That’s why we offer this [product] for [target market] like you.
After working with us, you’ll know how to [results from using product].
And we’re confident that will make you feel [how they feel after].
To find out more read on…
Download your own copy here
No registration required, download your copy here: Pocket Sales Page Maker
Enjoy building your pocket sales page and let me know how you get on!
This is AWESOME!!!
Glad you like it Jonathan! If practical guides are your thing, get yourself on the Write With Influence list, I’m bringing out some more free sales copywriting resources ahead next week.
Amy your stuff rocks! thanks for the template. You do a great job getting students to action without overwhelm
Hey Pete! Thanks so much, and no probs on the template. Anything to cut through overwhelm is good in my books 🙂
Great tool! Pocket Sales Page Maker makes my job easier. Thanks for sharing!
Always thrilled when I can make work a little easier 🙂
You rock @harrisonamy! With all of the fluff out there, I love your to-the-point, no-nonsense, value-packed advice.
Thanks Carolyn! If people can take it away, use it and make writing easier, I’m a very happy lady. Thanks for your support. 🙂
Love it.
Short, simple, to the point.
And refreshingly devoid of blah, blah, blah.
FCF is a winner – keep ’em coming please.
Thanks Paul, more FCFs coming your way 🙂