Well hello there you, it’s lovely to have you here behind the scenes of Harrisonamy in my little newsletter group.
I’m going to kick this off by letting you know about:
Copywriting Guilty Secrets
the next email you’ll receive will be your first lesson in the “Copywriting Guilty Secrets” course.
This content won’t be found on the site – it’s just for you and it’s about how to write your business content when you’re tired, in a hurry, or feeling lazy but still want to make a great connection with your customers.
In this issue I want to talk to you about
Writing For The Job You’d Kill For
You’ve probably heard the phrase “dress for the job you want” right? Well with your business website content you need to write as if you’re talking to the client you would kill to work with.
Let me explain.
I used to edit and re-write mining reports. I did it for a year and became adept at killing conversation at parties with my tales of Fluorspar mining in Mongolia.
I did this for a year because I figured that as long as I was working with words I would be happy, and one day the “cool” people would come along.
Except the content on my site, which screamed corporate and grey suits, was never going to attract the funky exciting and inspiring go-getter like yourself that I wanted to hang out with.
So I changed my site, stopped the reports and became more active in attracting people I would love to work for.
And the first step was changing my content.
Look at your website. Does it speak to your perfect customer? I’m not talking about a customer who might hire you, I’m talking about your PERFECT customer.
Come on, it’s just between you and me. Are you writing to attract project managers and chief operations officers when you’re dying to have Richard Branson as your client?
Don’t think that you have to work your way up IF you already have something of value to offer your perfect customer.
Let’s say Richard Branson (insert perfect customer here) does pop by your site today. Is he going to think you have something to offer, or is he going to think you’re not ready yet?
Don’t wait for that moment, be pro-active and start by spiffing up your site’s content to really speak to the person you would kill to work with.
Till Next Time…
In summary, don’t wait to write for your perfect customer, do it today, or do it over the weekend and you’ll be ready to rock on Monday.
And stay tuned for copywriting guilty secrets covering topics like:
1. How to write cheerfully when you’re feeling down
2. How to be direct without being rude
3. How to write when you’re in a rush and why it’s okay to be lazy
Can’t wait to connect to you next time and I hope to see you around on the blog as well. I’m really enjoying chatting with everyone so come along, say hi and let us know a bit about your business!
See you soon!
Find me on twitter at www.twitter.com/littleunred