Jack Bauer loves information, he knows where to find it, how to get it from people using maverick interrogation techniques, but most of all, he likes a steady stream of updates (preferably to his PDA) in “real time.”
He would love Twitter search.
This week I was trying to purchase tickets for the much loved radio show “I’m Sorry I haven’t A Clue” in London, to be hosted by Stephen Fry after the sad passing of Humphrey Littleton. I had two phones on redial and was also trying to book online but the website kept crashing and coming up with errors.
Opening up a new window for twitter search and typing in ISIHAC brought up a whole range of posts of people who were going through exactly the same thing.
I never managed to get the tickets, but it did make me think about the power of having an instant search facility. I was able to tap into hundreds of conversations all about the same topic that had been posted within seconds.There’s excellent business and marketing opportunities right there.
- Finding people who want your services
- Researching companies you may be doing business with – any good or bad tweets out there?
- Brand research – what are people saying now about your business?
- Finding talk about events that could be useful for your business
Google might be able to find you the most relevant web pages, but Twitter can show you the most instant conversations people are having about your chosen topic. The more people join (and 2009 seems to be Twitter’s year) the more powerful it is going to become.
Try it out for yourself at Twitter Search
Exciting social media times.