Hello you, and thanks for stopping by for another Quick Copywriting Tip on this fantastic Wednesday.
Copywriting techniques aren’t just useful for your business websites, sales pages and newsletters; they are ideal in creating emails to prospective clients because copywriting teaches you to write for your audience.
Many people submit important requests and proposals via email and [...]
****Update! Since writing this post the sign up for the Creative Entrepreneur Course by Brian Clark and Mark McGuinness is now live. You can sign up here or read more below*****
Ever feel like your creativity will hold you back from running a successful business?
Perhaps you’re not organised enough, you’re too sensitive, or [...]
Happy Monday you awesome person you,
I’ll keep this short and sweet as you’ve probably got a million and one things to do this week and are probably buzzing with ideas.
Here’s a really simple copywriting tip to keep your readers coming back to you and can be used easily in any blog post, article or guest [...]
You run a business, you love what you do, heck you’re great at what you do and you’ve had customers in the past who have been more than happy with your service.
But sometimes, when you’re sitting down to write a sales page, blog post or a free report you get struck by “Imposter Syndrome.” The [...]
Just like your favourite film, the most effective sales copy has to grab your audience’s attention, pull them into the story and keep them wanting more right until the very end.
These 5 screenwriting techniques can help you write sales copy like a blockbuster movie:
Expect A Reluctant Hero
Commando
In Joseph Campbell’s “The Hero With a Thousand [...]
What can you actually change right now?
We can spend an awful lot of time and energy on the things we wish we could change:
The weather
Politics
Crap TV
That difficult client
That frustrating friend
Most of those things are out of our control, and if you’re desperate to try and change someone to be how you want them to be, [...]
Hello Brighton and Hove Web designers – I received this email which might interest you. I’m copying and pasting direct. If you’re interested, contact the person outlined below.
Don’t email me about the job as I’m not involved in the hiring process at all, just thought I’d spread the word!
Expression of Interest
QueenSpark is the UK’s longest-running [...]
Okay, this is a quick Monday post inspired by a walk the other day.
A great way to pick up copywriting tips whilst you’re on an errand or taking a stroll in town is to really study the advertisements around you.
I was walking in Brighton at the weekend and spotted a huge billboard for an Italian [...]
If you’re not used to writing web copy, it can be difficult to sound like “you.” This sounds like madness considering you’re writing it and the last time you checked, you were still you.
But something strange happens when we type and we can find ourselves writing in our:
Super Professional Voice
Ranting Teen Voice
Most people want something [...]
This is a follow up to a post I wrote about writing a business leaflet that doesn’t suck.
Leaflets and flyers can be useful in generating interest in your service, particularly if you have a local product or event.
Recently I picked up a handful of leaflets and picked out 2 to show you examples of different [...]
