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It’s that time again where I spend a virtual weekend with a small group of personality entrepreneurs who want to write a persuasive sales page that sounds like them.

If personality is part of your business and you’ve ever struggled to write compelling copy, is it time for you to join us and find your authentic, sales page voice?

Why Personality Entrepreneurs?

The majority of my clients are personality entrepreneurs which simply means that they are at the front of their business brand.  As a result, when they make an offer to their audience, it’s critical the sales page is:

• Authentic
• Trustworthy
• Sounds like them

Like you, these aren’t self-title gurus but genuine experts who help customers through their roles as:

• Authors
• Speakers
• Coaches
• Trainers
• Service based business owners
• Entertainers

If that sounds like you I think you’re going to love being part of this group.

Because let’s face it. Your customers need you.

They need to read your book, or attend your seminar, or work with you one on one.

And you know that if you can just get them to see the value of working with you, their lives will be happier, easier, less stressful…

Basically: better.

Stop Sales Page Struggles Keeping You From Your Customer

As a personality entrepreneur, your sales page has to build trust, prove credibility, compel your customers to read through to the end and fill them with a desire to take action.

And it’s not just about making an offer, it’s a personal statement from you about your business.

This tends to create a few obstacles when it comes to writing your sales page such as:

• Worrying that it sounds cheesy or pushy
• Not knowing if it really shows off the value of what you offer
• Wondering how to lay it out from start to finish
• Struggling to sum everything up in a killer headline

And it starts to put the pressure on.

However, there is some good news.

You’re closer to writing an authentic sales page than you think.

In fact, you might just have yours done by Monday.

Follow The Footsteps Of Authors, Speakers, Trainers And Coaches

The last group that signed up were amazing personality entrepreneurs from the UK, US and Australia. We had life coaches, personal trainers, a best-selling author, and marketing coaches.

Over the course of 2 days they started to bring together the pieces of the puzzle to create authentic sales pages (that importantly, sold their products!)

Even though writing is one of my strengths, I’ve struggled with sales pages. I found it particularly difficult to balance and get the right mix of passion, detail and pace. Of course I wanted to write a compelling sales page, but I have to do that authentically and in my own voice. Amy helped me to do that. She doesn’t just tell you what to write. She takes you through a process of what to think through, so what comes out is authentic and compelling, not just something churned out of a copywriting sausage machine. 

The personalised support and critique was particularly helpful, and the result was a clear and compelling sales page that I was proud and confident to promote. This also saw a first sale made within hours of launching – first time that’s happened to me and I’d like to think that’s partly to do with my sparkly new sales page – Grace Marshall

That’s why I’m excited about inviting you to join me for the next enrolment period of the:

By the end of the weekend, you’ll understand how to:

• Write content that lifts off the page and doesn’t sound bland or boring
• Write sales copy that immediately shows your customer why they should be interested
• Position your business as unique (even if you do exactly what others do)
• Reveal your true value to your customer
• Build rapport with your customer

What If I Miss The Dates?

Even if you can’t make the dates, all the materials are recorded and if you choose the deluxe option, you’ll have me on hand personally via email to give you specific advice tailored to your business.

 

You Have Everything You Need To Write Your Sales Page

Before I dive into the course details, I want you to know that to benefit from this boot camp:

• You don’t need any copywriting experience
• You don’t need to be an amazing writer (if you can talk passionately about what you do, you can learn to write persuasive sales copy!)

All you have to do is turn up this weekend to discover:

Boot Camp Session # 1

Saturday February 25^th 9-12pm PST, 11-2pm Central, 5-8pm London time (GMT)

Your Unique Story Angle

How do you stand out amongst the competition? How can you show that you are different, when other people do what you do?

Well, you don’t actually have to “be” different to make your customer notice you. You just have to “communicate” a difference and on day one I’ll show you how.

How different copy sells in different “voices”

We’ll analyse examples of sales pages written in different styles to prove that no matter what your personality, you don’t have to force it to fit a “template” style of writing.

How to create benefits and (write about them!)

Benefits.

They can seem as elusive as Big Foot when you try and pin them down in your sales copy. I’ve thought long and hard about the process I use to tease out benefits in sales copy for clients and have created a system of simple steps that shows you how to translate what your product “does” into vivid stories that connect emotionally with your audience.

The 3 additional benefits for Personality Entrepreneurs

There are 3 reasons people choose personality-driven services over other methods (and it’s not just because they like you). By recognising them you can understand how to mention them in your copy and make your offer more valuable in your customer’s eyes.

The number one way to make your sales page clear

If you find your sales pages bounce around, or don’t really hit home the point you want to make, there’s one thing you can do to make your message heard, loud and clear.

Knowing how much detail you need

You probably already know that a 20 page sales letter is overkill for a $4 product. But where do you draw the line? How do you know when enough is enough and what length you should be aiming for?

Well, I have a swish little at-a-glance printout to keep you on track.

Headline clinic!

Yes we’re going to tackle those little suckers on day one. You’ll see that headlines don’t have to cause you headaches (and they also don’t have to be as complicated as some people make out). I’ll show you the kind of headlines you want to avoid, and plenty of tips and templates to help you create headlines that attract your target market and encourage them to read on.

Firstly writing in a conversational voice is a big challenge for me. I was a lawyer for 12 years prior to owning my own business (as a personal trainer). So any ability to write in a conversational tone that I did have has long been ‘drummed out’ of me. So I feel very uncomfortable writing in that manner.

Secondly I detest slick, sleazy & cheesy sales pages. I hate it when people try to “sell” to me, especially if it is a ‘hard sell’. So the idea of having a sales page which adopted the same tone & approach really put me off the idea of even creating a sales page.

Amy helped me to get past the mindset road blocks I had around offering something I had created to the world. The course helped me to truly understand my product & its direct benefits (at an emotional level) for my customers, to accept that it is not ‘unprofessional’ to write in a conversational tone (as I was taught in my days as a lawyer) & to write in a conversational tone skillfully.

Interestingly some of these benefits have had other flow-on effects. For example, I have been applying Amy’s teachings around how to identify the underlying emotional benefits to clients in face-to-face conversations I have with clients.
There were a few key learnings for me, but really burrowing down into & understanding the emotional benefits of my product or services offerings has probably been the most helpful thing. To distinguish between features & benefits & to convey that to my clients in a way that I am comfortable to project & in a way that helps my clients to make a decision but which doesn’t leave them feeling “sold to”.

 

Boot Camp Session # 2

Sunday February 26^th 9-12pm PST, 11-2pm Central, 5-8pm London time (GMT)

This is where we take all the gold we’ve dug out in the first session and put it together into a conversational sales page.

A simple conversational structure you can use again and again

Sometime if you just knew what to write first, and then second and where to include your benefits and when to introduce your offer, things would be simpler right?

There are a number of different ways to write a sales page and you might have already hear of the AIDA, or the ACCA models in copywriting, but when you’ve only got 4 steps, it still leaves a lot open to interpretation.

With this course you get a simple structure that takes you from the headline to the P.S in 10 steps. I’ll also show you how this structure can be adapted for any kind of conversational sales copy, from brochures, to leaflets and even web copy.

You’ll also receive 5  “intuitive” templates that you can use to make sure your sales page flows logically, making it a breeze to read.

How to build rapport

Without your readers on your side, even if you show you’re qualified and trustworthy, they’re less likely to want to do business with you.

Which is why I’m going to give you 6 copywriting tips that help build rapport with your audience and makes them more receptive to your offer.

How to first introduce your offer smoothly

Okay, so in the spirit of being authentic, and persuasive without being pushy, when should you actually tell your reader that you have an offer? And how can you do it without seeming uncomfortable and clunky?

We’ll talk about different ways of introducing your offer and you’ll learn a simple tip to help you give a bite-size “taster” of what’s in store that leads seamlessly into the details of your product or service.

How to overcome resistance

You’re probably already aware that most people don’t get to your sales page “ready to buy.” In fact, a lot of people are looking for logical reasons NOT to buy.

You need to know how to overcome this resistance, and to give your customer the confidence they need to buy AND be happy. This isn’t about pushing something onto someone that they don’t want, it’s about matching up your product with your perfect customers, and making them thrilled about it!

How to use testimonials strategically

Testimonials of people you have helped before is one way of increasing that confidence in your product. But which ones do you use, how do you use them, and how can you make sure that when you ask for testimonials, you’re going to get ones which help sell your product?

That’s exactly what we’ll be covering on Sunday.

How to use bonuses

Some bonuses enhance an offer, some can kill it. I’ll be showing you which ones are which so you don’t decrease your value by choosing the wrong bonus.

Get them to act and act now – taking away last minute hesitancy

Scarcity and urgency are terms often used, and they can might make you uncomfortable.

Kind of brings up the image of you “pushing” the sale a bit doesn’t it.

Fortunately, there are ways to encourage your customer to act swiftly without seeming over the top or insincere (phew!)

Sales page analysis

You’ll get to see a “behind the scenes” commentary on one of my sales pages, showing you exactly why I chose certain words, phrases and structure to make an offer more compelling.

Practical Application Work Sheets

In addition to the actual online sessions, you’ll also be getting worksheets, which means you’ll be putting pen to paper from the word go.

This isn’t about sitting back and absorbing a lot of theory, this is an active workshop!

And that’s not all. I am so excited about running this course and working with you, so I want to make sure this offer is irresistible!

Which means it’s time to unveil some of the hot bonuses.

 

Bonus # 1 

Copy of How To Get Your Sales Page DONE! (Value $80)

How To Get Your Sales Page DONE! eBook takes you through step-by-step writing a sales page. It covers the theory behind writing different sections of a sales page AND it shows you how to piece it all together in 2 templates at the end of the book.

By completing the exercises as you work your way through this 100+ page book, you’ll find yourself will all the answers you need to get your sales page done and out there to start selling your product or service.

It doesn’t just cover the theory, but shows you how to get your sales page completed – one copywriter used the book to finish a successful sales page for a client in 3 hours start to finish!

Bonus # 2

The Copywriting Phrase Book – 501 Shortcuts To Killer Content (Value $17)

A great companion to the boot camp and How To Get Your Sales Page Done, the Copywriting Dictionary is a regular seller to business owners who are looking for persuasive words instead of having to rack their brains. It includes:

• 30 templates for a killer headline
• 104 phrases to keep it conversational
• 54 ways to cut the fluff
• 75 phrases for added POW!
• 87 ways to paint your customer’s pain
• 80 phrases to show them how they’ll feel
• 71 ways to close the deal
• Your own “personality phrases”

This is a neat little user-friendly guide packed with words and phrases I think will make your copy easier to write.

 

Get A Personal, Written Critique Of ANY Sales Page

If you choose the Deluxe Boot Camp option  you’ll receive a personalised written critique of any sales page you’ve written which is valid for 60 days. You get to send me the sales page and I’ll give you written notes and tips on how to improve it.

As a deluxe member you’ll also receive:

• Personal email coaching as needed throughout the course and up to one week after
• A 30 minute LASER copywriting coaching session via Skype or phone

To remind you what’s on offer, have a look below:

 

Let’s say you choose the deluxe course and sell just 7 copies of a $47 product, you’ll have made a profit on this course.

Bit what if you write a sales page for a $97 eBook? Or a $247 course or even a $997 intensive program?

I know I don’t really need to say any more about the value of both levels of the boot camp. Personality Entrepreneurs tend to be very savvy when it comes to weighing up a smart investment for their business

The Personality Behind The Boot Camp

If you don’t already know me,  I write sales copy for Personality Entrepreneurs, and train others to write authentic, personality-filled sales copy.

I’ve worked with clients and customers from industries such as marketing, sales, time-management training, public speaking, health and nutrition, raw food coaching and executive coaching.

Despite such a variety, they all have one thing in common, which is, like yourself they use their personality to connect with their audience and market their business.

I’ve written sales copy for a $50,000 launch, and helped clients put together the first sales page that they were actually proud to promote.

My background includes a degree in screenwriting, 5 years helping private investors sell online businesses, and then branching out on my own online business to marry my passions of helping people generate business through persuasive writing.

In additions to the clients I’ve worked with, I’ve written for Copyblogger, Problogger, Remarkablogger, Lateral Action, Women Unlimited, Men With Pens and The Suitcase Entrepreneur. I’ve also run training workshops and webinars for Carrie Wilkerson, the Work At Home Women’s Association, The Writer’s Den and the WE Mastermind program.

I really love running these boot camps and helping people release the sales page inside of them, and if you read this page and think this could be for you, well I’d be thrilled to help you too.

 

Testimonials From Graduates Of Other Sales Page Boot Camps

“If you’re hesitant about how to market your product or service, Amy Harrison’s Boot Camp will absolutely get you to take action!
I’ve participated in other marketing webinars, but had questions and wanted more coaching. Amy is so generous with her step-by-step materials that she makes it basically foolproof to identify your ideal client and write for that person. For those of us who hate icky, heavy-pressure hype, Amy gives us the confidence to build success using our own authentic voices. It’s like listening to your best friend – a brilliant and experienced best friend at that! Thank you, Amy!”

 

- Deborah Studebaker – Inner-genius.com.

 

Sales pages have been the one point in my sales and marketing process where I have always felt a bit wibbly – I have always found it hard to get the balance right between making it compelling, and being pushy.Working with Amy helped me craft sales letters that do my product justice, and at the same time don’t make me feel like I want to take a shower after writing them. Not only that – Amy made the learning process fun and easy!

 

Joyce Campbel www.JoyceCampbellOnline.com.

 

 

 Limited Places

Because of the time I end up spending on individual help, I’m limiting the spots this time to just 20 places. This means I can teach live and be able to deal with the class feedback that comes up in the Q and A sessions.

Doors close on Friday February 24th Midnight Pacific Time , but if those spots get filled sooner, I’ll close early as I really have to cap registration at that number.

Select which course you’d like and click the buy now button below. It will take you to a secure payment area and once you’ve registered you’ll get instant access to the pre-course materials (including the bonus eBooks!)

Doors are now closed, check back when we go again in a couple of months!

 

As with all my products, there is a risk-free guarantee.

If after the first day you decide it’s not for you, for whatever reason, I’ll happily refund your money. It’s really that simple. If you’ve read the sales page and think it’s for you, I’m confident you’ll love it, but the guarantee stands. I want you to be as comfortable as possible when you sign up.

Can’t wait to see you on the inside!

P.s.

If personality is part of your business, then it has to be part of your sales page. Secure your spot and connect with customers through persuasive and personality-packed sales copy!