You have only a few seconds for your website to catch the attention of your customer.
The Internet is filled with millions of sites, and you have to ensure yours stands out for the right reasons.
Careful copywriting will complement the rest of your site to quickly answer your customer’s following question:
- Why should I use you?
There are many different ways in which copywriting can enhance your website; the following are just a few of the main ones:
Your website is an extension to the personality of your brand and the copy used should express this. Whether you’re a youthful company reaching out to a trendy demographic, or are an established authoritative voice in your field, the content and style of your website needs to create harmony, not discord with the message you want to get across. My writing experience covers many different industries and has required many different styles of writing so whether you make cars or coats, offer marketing or mortgages, I work with you to provide content suited not only to your industry, but to your unique brand.
Articles, How to Guides, White Papers and ebooks
Online articles and guides for people researching your industry establishes your business as an authority in your Field. Being able to find entertaining, informative articles about the services and products you specialise in, from an objective view point builds trust and respect in the minds of potential clients. They also add the “bookmark appeal” to those browsing the web. If you are providing good quality information, there is more chance that users will “bookmark” your page, and return to it more often. A repeat visitor is a valuable commodity in the web traffic world!
Customer Newsletters and Ezines
Customer newsletters are a regular way of keeping your client base informed about you business, new product ranges or services and promotions. They can be posted out or emailed to customers easily and like a blog, it keeps your company current and in the minds of your customers. It shows that you are dynamic and reinforces your brand and message into clients and potential customers. An Ezine is an online publication published to your website, or distributed by email that looks more closely at the industry you work within rather than company developments. Ezines are a great way of attracting customers who are interested in your industry and looking for someone to work with. an ezine sets you apart from your competitors by showing you have the passion it takes to create a regular publication on the subject.
A “blog” or “web-log” if we’re keeping it old school, is a series of “posts” or articles that you can publish on your website like an online journal for all the world to see. It is no longer for the angry teenager ranting in his or her bedroom. The blog is a powerful way to engage with your customers, and establish yourself as an authority of your industry niche. Keeping a company blog shows that your company maintains a current online presence, and adding content about the services you offer on a regular basis is effective for your SEO (Search Engine Optimisation). It allows you to pose questions to those who come to your site, and even learn from what your customers want by communicating with them through the comment posts.