This online business malarkey, it’s all about building relationships, getting influential people to respect and refer you, getting your twitter count up, and building a following who adore you and want to buy your products, right?
It’s all about you.
There is excellent (and free) advice on the Internet about how to get started with your business online, how to market your business, and how to build relationships with customers to keep them coming back for more.
But forget that for a moment.
Forget what your customers want, forget what your online friends are saying about you, good or bad and forget your friends and family who tell you what a success you are, or that you should get a real job (which is…?)
Ask yourself: “What do I want?”
What would you write about on your blog if you didn’t care how many people read it? What subject would you cover if you weren’t thinking about its retweetable value? What would you create if you weren’t thinking about who would buy it, what would you really like to do with your client’s project if you weren’t hoping they’d rehire you?
Go and do that.
I’m not saying throw everything you’ve worked towards away. I’m saying take some time and create something that has absolutely no purpose other than your own selfish satisfaction.
Write the story burning inside of you without any thought to where you could submit or sell it. Write a blog post that doesn’t fit in with your editorial strategy, might upset your audience but would give you a huge buzz to get down on paper.
Forget the outcome, forget thinking if it’s going to make you money, or if people will like you afterwards.
Do it because you want to do it, because you feel inspired. Get it out of you. Get it on paper, or canvas, or on the phone or in a song, or in a run or a walk.
Are you surprised by what you do?
Is it vastly different to what you are creating day in day out? If so it might be time to have a rethink your purpose or your audience. You can always learn how to market your creations, but you can’t be taught your passion by anyone else.
Without that passion you will never find success. You may find it in other’s eyes but chances are there will be a large part of you that is massively unfulfilled.
Don’t let the concern about the outcome or opinion dim your star.
Forget everyone else, remember who you are and shine.