I was chatting the other day with my fella and we were talking about how we really want to be involved in something that’s bigger than us. For example, once his workshop is up and running and he’s found his groove, he’d love to teach, either an apprentice to make banjos, or a class doing something practical.
Me, I’d like to donate a chunk of my income this year to Marrie Curie Cancer Care and am already thinking ways to do this.
So what has this got to do with getting your sales message out there?
Well, my fella and I both agreed when you have someone else’s interest at heart, you have a bigger push to do what needs to be done. I know when I was fund-raising last year, I had to swallow my nerves and ask a packed pub for donations even though the thought of it made me so jittery. I was compelled because the reason I was doing it, wasn’t about me, it was about helping someone else.
Which is exactly what you do in your business
If you are solving a problem for your customer, you are making their lives easier and having a notable and positive impact on someone else’s life.
So many times I work with clients who are so passionate about what they do, but when it comes to telling people about, they freeze, or feel uncomfortable with the idea that they might be bragging or selling.
Fortunately, that’s a problem I love to solve but I realised if i was working with so many people struggling with this, there are probably many others having exactly the same problem.
So I want to ask you, what’s stopping you get your message to the people who need to hear it?
Perhaps it’s one (or many) of the following:
- Fear that you don’t know enough about your subject
- Not wanting to come across as “salesy”
- Confusion over how to put your passion across in writing
- Not knowing how to create credibility
- Not knowing how to explain the importance of what you do to your target market
- Waiting to craft the “perfect message” to send out
- Not knowing what to say
- Not knowing how to sound like you
Let me know in the comments below because I’d love to take all these points and give you some help to tackle this!
Your customers need to hear you!