Businesses that have found a great freelance copywriter to work with long term know they have something special. They understand that great copy gives a business the edge over the competition, especially when it’s written by a freakishly passionate, reliable ninja. So why are more businesses reaching out to these freelance specialists?
Most Businesses Don’t Have Enough Content Requirements For A Full Time Employee – AKA: “Jones Wants To Cry”
Every business needs great web and article copy, but most businesses don’t require enough of this to fill up the time of a full time employee. This means when you suddenly want to write a punchy press release or an attention grabbing series of articles or re-write the whole website, someone from within the business is usually handed the task, on top of doing their full time job.
“You write a pretty good birthday card Jones… now write me 10 articles of 800 words on our latest line of branded pens. Make it snappy, light hearted – but not too light hearted…and also remember to bring in your sales target this week.”
This is the type of job that makes a freelance copywriter salivate and yet probably makes Jones want to froth at the mouth in frustration. Outsourcing web and article copy to a reputable and reliable copywriter means that all your staff can focus on the skills you hired them for, and you might still receive those witty little birthday cards from Jones.
Freelance Copywriters Love Writing So Much They Sweat Ink.
Or at least the good ones do. Great freelance copywriters love writing, we write every day for a variety of mediums, industries and in a range of language styles. Writing is our profession; it’s what we’re good at and what gets us fired up in the morning. Hiring a good freelance copywriter means that this passion and expertise is applied to your business. Don’t believe that content is just there to fill the space; great content distinguishes you from the competition, making you stand out to customers. Rushed and tired copy saddens us because we know that bad copy can put people off your business and we hate that. Great content writing is a skilled profession and your business deserves words crafted by someone who loves them.
They Probably Know Nothing About Your Business (For at Least 10 seconds)
It will take this long for them to flip into Google and start hammering out some keyword research on your business, you see copywriters are curious creatures, we want to write for different industries because we love finding out new things, new words, terminology, we love getting our heads around phrases particular to your business. Our experience also teaches us to ask and answer the questions a potential customer may have when they visit your site making your content more effective. We will research until we can write authentic and authoritative copy, whilst bringing the fresh perspective and enthusiasm of a new set of eyes.
Building Content Is The Best Savings Account A Bank Can’t Give You
Your bank may offer you a few pounds of interest here and there, but do they offer you the value brought by new customers? Content packages are affordable ways to build content to your site and spread word about your business through the search engines. The more relevant business content you have the more of a reliable source you will be seen when people search for your keyword terms. So when customer is searching for your product or service, your site is going to stand out as an authority on the subject because of all those lovely articles that have been built up. With a price range to fit your needs you can start building credibility and exposure into your business today. Let’s say you only choose a 10 article a month package. Over a year you could have built almost 100,000 words of content within your website. Search engines – and customers trying to find your business are going to love that.
Great Copywriters Work Like Ninjas
Freelance copywriters work from their little turrets churning out copy for your business diligently and quietly till you’ve almost forgotten about us and then bam! Freshly baked, hot copy straight to your inbox. We’ll spend time consulting you about your requirements and ask the questions we need, but you don’t need to keep an eye on us, or keep us motivated. It’s our job to do whatever it takes to deliver you high quality content…and sometimes we finish way before the deadline, just to keep you happily surprised – like a good ninja.