Pretty soon it will be 3 years to the day that I decided to take the first shaky steps in making a living for myself as a copywriter. Over the past years I have refined and tweaked my business and continue to do so, so that it builds a lifestyle I want. I’ve taken a […]
5 lines my dad wrote to inspire you
Dad recently sent me a poem he’d written on a bad day to remind him he’s a rebel. He sent it to me today and I think he’d like you to have it too. From Douglas Harrison to you… “Here’s to the wings that won’t be clipped, though many will try en-route And here’s to […]
One of the best online resources for freelance writers
Boy oh boy was there a thunderstorm near me last night! I love storms but they frightle me (yes frightle is a word – ask Michael Martine. His beard used to frightle me). Couple that with the splinter up my nostril from putting together a pine chest yesterday (don’t ask) and you have one heck […]
Are You Writing Pink Elephant Sales Copy? (What Nobody Else Will Tell You)
I wasn’t going to blog this week. I am taking a week off to do some “strategy” planning. I’d like to say this has involved long walks, yoga, museum trips and whiteboard brainstorming sessions. Instead, I’ve driven my new car 3 times (bursting into tears 2 of those 3 occasions), watched a lot of Gilmore […]
Are You Writing Cold Soup Or Spicy Steak? (Why Customers Ignore Your Content)
I’m going to keep this short and punchy for you, and not at all because I’ve recently discovered online movie rentals and want to have another cinema night when Malc gets back in 30 mins… One of the biggest mistakes I see in content that fails to persuade people is because of the bland use […]
How To Raise $120,000 By Marketing For Good, Not Evil
Humans are funny creatures. We’re different to animals who act on instinct deciding when to eat, sleep, or maul Las Vegas performers. Our actions can be influenced by a multitude of variables: what other people think, what people on TV say, and what we read. Which is what makes marketing so powerful, and potentially dangerous. […]
Sales Copy That Gets People To Your Event
It’s 430am, and my notebook says I have less than an hour’s typing time before it dies on me so I’d better make this quick. I can’t sleep partly from excitement at playing at a Bluegrass Festival this week and partly because I’m thinking of some good people in my life who are having difficult […]
Can You Write Sales Copy Without Manipulating People?
Since the fantastic feedback from my webinar about Copy That Sells With Heart, Not Hype, I wanted to delve in a little more into this subject with a bit more detail. Writing sales copy is essential if you want to connect with your perfect customer but sometimes it gets a bad rap for being pushy, […]
Copy That Sells From The Heart (Free Webinar For Bloggers)
Hello and happy Monday to you! This is just a quick blog post today, there will be more meaty copywriting posts later this week. If you’re signed up to Fast Copy Fridays, you’ll know that things have been a little crazy round here recently including house-sitting, and then waking up one morning to a bathroom […]
How To Sell With Heart Not Hype: Meet Me At SXSW 2012?
Happy Wednesday you good looking thing you. It’s lovely having you back here again, are you doing something new with your hair? It suits you…. Been working out? No, nothing, you just look really well at the moment. What do you mean, what do I want? Oh, okay then… you always were my sharpest reader… […]