Every now and then I book a cottage in the country and head off for a self-imposed, unplugged, mini-retreat. It usually involves lots of walks, reading, writing and a 1,000 piece jigsaw. Rock and roll. I’ve been to the same place the last two times, and want to share this simple but smart content marketing […]
This Event Will Transform Your Digital Marketing in 2016
AmyTV is back… And we’re kicking off this series with a special edition video about the Call to Action Marketing Conference happening in Vancouver, June 19th-21st 2016. I’m going to be there walking you through whether your marketing copy is selling yourself short (and more importantly, what to do about it). Not got your tickets […]
Joe Pulizzi Interview: The Godfather of Content Marketing Reveals 7 Things You Need to Succeed in 2016
Just before the holidays I had the pleasure of interviewing Joe Pulizzi: founder of the Content Marketing Institute, author of Content Inc, and recipient of the informal (but weighty) moniker: “Godfather of Content Marketing.” Joe’s background is in custom publishing for businesses and creating trade content that attracts an audience to a specific business. So it’s […]
What is Interactive Content and How Does it Make Your Business Famous?
This is the blog post based on this week’s episode of Hit Publish. You can listen to the audio below, or read through depending on how you like to consume content… This week you and I are going on a journey to explore simple, but highly valued content that you can create to not only […]
5 Reasons Being Small is Your BIG Content Marketing Advantage
Are you a small business owner? Or a freelancer? Or other service professional using content to market your business and get in new clients or sales? Then lean in closer… closer still. Wait. Look around you… You sure Microsoft or FedEx or Ford aren’t listening in? Good. Because here’s something I know firsthand from running […]
AmyTV 26: Creating Memorable Tutorials That Attract Customers
This episode of AmyTV looks at 3 simple tips to remember if you want to woo your customer with tutorial content. If you’re a plumber and become known as the go-to guy on the web for fixing baths and general plumbing maintenance expertise, you’re going to raise your profile and in turn increase exposure of […]
AmyTV: “Seeking Shervington” – An Introduction to Humour and Marketing
This is a special edition of AmyTV which scratches the surface of using comedy in marketing. It also introduces a special guest that I’ll be getting together with soon to discuss this topic in more comedic depth… Watch below, and stay tuned. A special thank you to Lori… This episode also requires a big thank-you […]
Is Your Content as Starstruck as This TV Presenter Meeting Tom Cruise?
Getting a customer to pay attention to your web content is like meeting a celebrity on the red carpet. They’re the whole reason you’re in business, and here they are, on your website. How does your copy handle this? Is it cool, calm, personable and persuasive? Or does it get a little giddy like this UK breakfast […]
AmyTV: The 10/20/10 Rule for Creating Online Content Customers Love
Last time on AmyTV we covered how to view your website with fresh eyes to see what details you don’t want to miss out when writing your web content. This time it’s about knowing HOW your visitors search for details on your site. This shows you how to create content that gets and keeps attention […]
AmyTV: What You Need to Do Before Writing or Revamping Your Web Content
Today’s AmyTV looks at a few of the challenges that crop up when you plan to write your web content, including: Overwhelm and procrastination Picking the right advice Making sure your content is up to date Plus a shameless plug for content writing workshops (see if you can spot it). Below you can also find a […]