I remember being hired a few years ago by a company that wanted copy for their website and various landing pages. The product was good, lots of enthusiasm behind the scenes and even though they were relatively new, the product and systems seemed pretty well-established. I don’t normally work with new companies because I find […]
AmyTV #36: An Introduction to Benefits and Features in Copywriting
There’s a famous saying in marketing (as Veronica Fullovit from Bullspit Marketing tells us in the video): Sell the sizzle, not the steak. What does this mean? Simply that your copy should lead with the experience, the positive emotions your customer will experience rather than the facts and figures. In copywriting, this is reinforced but […]
5 Minute Copywriting Hack – How to Make Customers Believe Your Magic Beans
Are you flippin’ kidding me!? May well have been the response when Jack returned to his mum with no cow and no money in exchange for said cow. No it’s okay honest, I’ve got something better… Jack insists as his mum pulls underwear from the dryer. Trying to ignore the rumble of her empty stomach, her […]
AmyTV #35: What Happens When You Use Exclamation Marks in Marketing…
Tempting isn’t it… You’ve written your copy, but feel it needs a little bit more. A bit more passion, enthusiasm… a bit more oomph. There’s a character designed for that. You know him as ! The bold and bright exclamation mark. But should you hit that key? Watch the video or read the article below to find […]
AmyTV #34: How “Umbrella Terms” Make Your Marketing Copy Bland and Invisible
In this week’s episode of AmyTV we’re looking at the problem of Umbrella Terms, how they creep into your copy to make your marketing bland and, more importantly, what you can do about it. Watch the episode or read the article below: What are Umbrella Terms? Umbrella Terms are used by businesses in their marketing […]
AmyTV #33 Using Contrast in Your Copywriting
Today we’re talking about the power of contrast in your copywriting. So, painting a bleak picture of what your customer’s life looks like without your product, and the rainbow and unicorn universe they can live in with your product. Of course I’m kidding. However there are some specific areas where the power of contrast can […]
This Event Will Transform Your Digital Marketing in 2016
AmyTV is back… And we’re kicking off this series with a special edition video about the Call to Action Marketing Conference happening in Vancouver, June 19th-21st 2016. I’m going to be there walking you through whether your marketing copy is selling yourself short (and more importantly, what to do about it). Not got your tickets […]
5 Minute Copywriting Hack: Do You Really Speak Your Customer’s Language?
If there’s one easy way to make your copy stand out and sound different, it’s to mimc the conversation your customer is already having, either in their head or with friends and family. All too often businesses (large and small) write copy that uses the words and phrases that people within the business use to […]
Peer Pressure: A 5-Step Copywriting Formula You Should Know and Use
It might surprise you, but being persuasive is something we learn, hone and refine at a very young age. A perfect example? Peer Pressure Think back to a time when you really wanted a friend to do something, or your friends really wanted you to do something. It may have been to try a cigarette, sneak out […]
What is Interactive Content and How Does it Make Your Business Famous?
This is the blog post based on this week’s episode of Hit Publish. You can listen to the audio below, or read through depending on how you like to consume content… This week you and I are going on a journey to explore simple, but highly valued content that you can create to not only […]