Even the busiest executive will stop their hectic schedule to take notice of a cookie, or a puppy… Millions of pieces of content are published every single minute and you’re not only battling against your competitor’s content to get through to your customer. You’re also fighting other demands on their attention (other emails in their […]
How to Write Copy so Vivid Your Customer Thinks You’re a Psychic Genius
Copywriting inspiration can strike at any moment, just look at the absurdly simple technique for persuading undecided customers that came from a simple stroll past a butchers last week. This week we look at how to write copy that connects so deeply with your customer, it spooks them. Makes them feel like you really know them. […]
The Absurdly Simple Copywriting Technique That Makes Undecided Customers Say “Yes Please!”
This post is about butchers shops… …and how to write copy that makes it easy for your customer to say yes to your offer of course. The former without the latter would just be a tale of giblets rather than the valuable copywriting technique you can put to use today. Now about those butchers. Every day […]
How Experts Ruin Marketing Copy by Playing “Guess The Silent Song”
It’s a cruel fate that the expert knowledge that enables you to offer a great service or product to clients could be the very thing stopping people from finding out more about you or buying. Boy it makes me mad. *Shakes fist* Oh wait, I’m not mad with you, none of this is your fault, it’s that […]
Advert Case Study: A Question-Style Headline You Should NEVER Use
Delete Blood Cancer is an important charity and people should know about it. Their mission is to: “Provide a suitable donor for every person in need of a blood stem cell donation. Every 20 minutes, someone in the UK is diagnosed with a blood cancer like leukaemia, lymphoma or myeloma. Blood stem cells from a matching […]
The Copywriting Pyramid: Using Simple Steps in Complex Sales
Just recently we’ve been looking at some tips for writing B2B copy like the 44 words you really need to stop using. Now, a lot of B2B products and services are complex. They have all these different parts and features and maybe even a few algorithms. The problem people have when writing the copy is to make […]
The 2 Part Headline That’s Quick, Easy and Effective (and a Word About Rotten Grapes…)
It’s a visual post for you today namely because I’ve been holed up sick for the last couple of weeks and had to be a bed a lot reading magazines doing research. So first up is an advert from the cosmetics industry. Normally I have a bit of a problem with their advertising having believed […]
Write With Influence: Questions and Answers
As you might know Write With Influence is open and in full swing for registering founding members. New members are wandering the halls, grabbing templates and tutorials and putting them to work already. It’s like back-to-school without the backache from an overloaded rucksack (why were text books always so blooming huge?!) So, I’ve been getting a few questions about the […]
Write With Influence: Doors Now Open (Close Friday 21st Nov 2014)
You have a product or service that you are proud of. You know it works, you know it’s worthy of attention and more importantly, you know it can make a significant, exciting difference to the life of your customer. The only problem is, you don’t know how to get this across in your writing. You’re not quite sure […]
Free Video Training: How To Tell A Unique Business Story
This is the third video released as part of a series of free tutorials for writing more persuasive, more compelling marketing copy. We’re drawing to a close with 3 out of 3 training videos released to date. You can catch the final one by clicking the image below to discover: Why a unique story doesn’t actually […]