This is part 4 of an online tutorial on how to write a sales page. So far we’ve covered what a sales page is, what you need to know about your product and what you need to know about your customer before you write your sales page. This time we’re going to look at how […]
How to Write a Sales Page Part 3 – Your Customer
This is part 3 in a free online tutorial for how to write a sales page. Welcome back! Last time we looked at pinning down the details of your offer. Got those under your belt? Great. Now we can move onto the next step which is: Who are you selling your product to? Now I’ve […]
How to Write a Sales Page Part 2: Start with the Product First
Welcome back to this free online series that walks you through how to write a sales page. Last time, we looked at some of the basics of getting started, namely being able to identify what a sales page was and when you might use one in your business. But now that you’re all settled in, […]
10 Ways to Wake People Up With Your Sales Copy
Stale sales copy = snoozy customers Let’s wake them up shall we? If you want your customer to keep reading your sales copy, you need to keep it fresh and do more than simply repeat the same sales message again and again. Don’t get me wrong, it is important for you to consistently remind your audience […]
CMS! Episode 12: Client Attraction Content that Works in Seconds
If you’re a business owner, it’s only natural that you want customers to fall in love with your product. Let’s face it, you’d be perfect right? So why is it sometimes so hard to prove to your perfect customer that you are in fact “the one”? Watch today’s video and then read the post below […]
How to Write a Sales Page Part 1: Getting Started
This is part one in a free tutorial for writing online sales pages. I’m often asked to write sales pages when people have a big product to sell. It takes time and a lot of research but when it’s launch day my clients (who always have wicked products to share with the world) can feel […]
20 Ways Your Copywriting is Leaving Money on the Table
If you’ve ever finished the copywriting on a sales page or a website, first of all, you deserve a pat on the back. That stuff isn’t easy. It takes real effort, concentration and diligence to craft compelling copy around your offer. But before you pour yourself a cold one, have a quick look through your […]
How this Image Sells Benefits in Seconds, and How to do the same in Copywriting
During an intense bout of copywriting research which obviously includes reading popular magazines, I came across an advert which in its simplicity is also very clever. You might glance at the image below and think it doesn’t look like anything special. Unless you’re someone who has thought about buying an e-reader but really prefer the […]
Which of these Copywriting Phrases Will Turn Your Customer Cold?
One piece of copy can get rave reviews from one person and be detested by the next. It’s why for business owners find copywriting such a minefield at times. One of the biggest fears? How am I going to…you know, sound in my writing? Will I come across as pushy? Or not confident enough? It’s […]
How to Use Scandalous Stories in Your Copywriting
I have a secret addiction that until recently, has made me feel a little guilty. It started out as only now and again, maybe with a glass of wine on a Friday night. But then it became daily, and sometimes first thing in the morning. Fortunately, I’ve now realised my addiction is nothing more than […]