Earlier this week I was accused of ‘cheating’ with the title of this free training series because since cookies and puppies are adorable and irresistible, people would be interested.

Which, is kind of the whole point of the free copywriting course. It’s about putting your best sales points forward to get your prospects interested in what you have.

It’s not about coming up with cute names for things, it’s about presenting value in a way that makes your customer interested.

It’s a bit like hiding worming pills in a chunk of cheese for your dog. The pills are good for the dog, but the cheese makes it palatable.

Hmm, potential for a whole other copywriting course title right there.

I digress.

In short, you have something you know your customer needs. BUT your customer:

• Might not know they need it
• Might not feel they want it
• Might not believe it will work for them
• Might be willing to pass on it

Which is why simply telling people what you have or do in your marketing content isn’t enough, you need techniques to make your irresistible qualities rise to the surface and shine.  And that’s what this free copywriting course is all about.

What’s a filter and why do you need one?

So, on to part 4 of the free course where we look at applying a filter in your copy to attract the best customers for your business.

Many business owners are uncomfortable with the idea of turning customers away, but letting anyone and everyone in isn’t best for your business, and what’s more, it’s not best for your customers.

If you attract the wrong people, who don’t love what you do, you risk bad reviews, a knock to the self-confidence and even doubt about the quality of your product.

And there’s nothing wrong with your product, you’ve just attracted the wrong customer.

Even the tastiest steak will seem disgusting to a vegan.

So you have to apply a filter to attract people who:

• Will love you
• Will love what you do
• Will love the results they get

So, in this free 15 minute video training we look at:

• How to decide who you want to work with
• How to work out who will love what you do (and rave about you)
• Building your confidence around using a filter
• Writing a positive filter to boost the confidence of your ideal customer
• How to close the door politely to people who aren’t a good fit

To get instant access to this training videos (and all other training videos in the series) click here.