Okay, this is one of those sharing moments again that’s just between us whilst we’re on the safe inner circle of the newsletter.
Sometimes, after the thrill of the chase, when your customer has bought from you, hired you or signed up to your mailing list, you can end up taking her for granted. you know she likes you so maybe now you’ve just got a teeny bit complacent.
I don’t mean complacent with your work, I mean complacent in your communication. Sometimes we start treating our current and past customers like we’re married to them, rather than a new love interest we’re desperate to win over.
We spend all our time writing love letters (guest posts and client proposals) to new readers, new potential customers, and the funny thing is:
The customer who already said yes to you is a hotter prospect than someone you’ve never met.
So if you’re feeling a little guilty about overlooking your readers or customers recently, here are 3 simple ways to reach out with the “bunch of flowers and box of chocolate” communication that might just reignite the fire between you.
Give her an exclusive freebie
Let them know you haven’t forgotten her with a little something just for her, something personal and let her know that it’s to thank her for:
* Being a customer
* Being a regular blog reader, or even
* Being an active blog commentator
So, it could be a special report exclusive to your newsletter group, or a free low-cost product, or maybe access to exclusive materials.
Not only does this remind them that you care about her and her business it also puts you and your business in the forefront of her mind again.
Put her in the limelight
Run a feature on your website about a client you have worked with, or even a supplier you have used. Get in touch with her and say you want to introduce her and her business to your audience. she might then tell her audience about being featured on your site, and end up bringing some new faces to your business as well.
You’re not only restoring a nice warm feeling between you, you’re leveraging your past relationship to increase exposure.
Send her a “newspaper clipping”
Every now and then my mum sends me newspaper clipping of things she thinks will interest me. She never tells me she’s doing this, I’ll just find them in the mail and it always makes my day.
Sending actual newspaper clippings might not be appropriate for your customers, but if you know a particular subject or topic that you know is of interest to her or her business, hop onto Google News and see if you can find any current articles that mention it.
Then, just send an email with the link to the article explaining why you thought she might like it.
It might sound simple, and it is, but it can be a great way to reintroduce yourself to a customer, and offer them something that isn’t selling anything, but that just says
“I’m genuinely interested in you and your business”
So, those are your 3 tips this week, to help you in case you’ve not been as attentive as you could have been! (It happens, just ask my dad…)
Enjoy the rest of your week!
P.s. If you liked these tips, you might also like to check out: “Is your web copy as useless as pot pourri?”