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Okay, this is just a quick round up of the latest going ons as part of talking at SXSW on the subject of women using humour in business. Over the last year I’ve been using comedy videos to market my content training business and over the year I’ve found:
- Web traffic up 51%
- Newsletter subscribers up 75%
- Increased social media shares and engagement
- Attention from industry influencers such as Chris Brogan and Brian Clark
More importantly though I noticed clients who had watched the videos were pre-sold on working with me, making conversions and sales conversations easier.
So I flew out to Austin to deliver a short talk on the subject:
It was fun! (You can see me featuring my good friend Andrea Vahl, a very smart lady who also uses comedy in her marketing).
I also did a couple of interviews on the subject:
This was for an organisation called GenConnect that connects people with industry experts:
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And this was a live mobile Google+ hangout on the streets of Austin with Ronnie Bincer:
And just round the corner there will be a brand new AmyTV very shortly.
Till next time!
[…] Amy Harrison at SXSW a little ways back, and he whipped up some visual notes while he was there. Amy presented at SXSW Interactive on the subject of women using humor in business. You can check out her post at that link, too. She’s delightful, a fantastic brain on copy […]