Want to be more compelling? 20 questions to an “A-ha!” copywriting moment

I love it when my coaching clients get “A-ha!” moments.

Those moments that make them realise who their audience is, or what hidden benefit their offer had that they didn’t know before, or even why one promotion worked so well, but another one just didn’t hit the mark.

If you want to try having your own “a-ha!” moment that can help you write more effectively to your audience about your offer, let me give you some of the questions I use when I’m working one-on-one with people.

If you don’t have 20 minutes to do it today, bookmark it and come back later for a brainstorming session.

And don’t forget to re-tweet using the big green button to the right if you think other business owners will find this useful.

Are you sitting comfortably?  Then I’ll begin…

1. Sum up your audience in 2-3 sentences
2. How old are they?
3. What’s really important to them? (Family? Security? Making money?)
4. What are they afraid of?
5. What makes them anxious?
6. What jumps them into action? (Fear? Not wanting to miss out? Guilt? Peer Pressure?)
7. Have they bought from you in the past?
8. If so, how much did they spend?
9. How often do you communicate with them?
10. What style of communication are they used to from you?
11. In terms of knowing about your industry, are they beginners or quite savvy about what you do? (Would you have to explain certain terms to them etc)
12. What is it that they want to achieve that you can help them with?
13. How important is it that they solve this problem?
14. Have they tried to solve this problem in the past?
15. If so, why do they still have this problem?
16. How do you solve it?
17. What does their life look like after you have solved it for them?
18. What promotions have you done in the past to this audience that has worked well?
19. What promotions have you done that haven’t worked well?
20. What are the top 3 things your customer will be able to do that they couldn’t before, after they use your product / service?

So, answer those, see how you get on and let me know if you have any “a-ha!” moments!