We’re dealing with marketing story-telling in this week’s episode of Content Marketing… Stripped! I’ve skipped a couple of weeks of filming, but as you’ll see at 0:18 I have been very busy… How do you tell a marketing story? As you see in the video, simply giving the facts of an event makes for a […]
How to Persuade Bloggers to Promote Your Business
Previously we looked at how an enthusiastic business owner potentially scuppered her content-marketing launch plans with a poorly written email to potential affiliates. What went wrong for her? She presented no benefits to the reader She missed out specific details of her offer She made it difficult for the reader to accept the offer If […]
When Enthusiasm Turns Email Marketing Ugly
There are times when you will send an email to ask for help marketing your business. You will be excited about your offer. That’s natural. But too much enthusiasm can make your email-marketing ugly… Most people think this won’t happen. They’ve read the copywriting tips and are confident they won’t make a mistake when it […]
How to set up a simple email split test in Aweber
Okay, on the blog this week we have a 5 minute laser tutorial on how to set up an email split test in Aweber. A Fast Copy Friday reader asked me to explain how you could set up an email split test, so I thought I would do a practical test to my own readers, […]
5 reasons customers are deleting your emails
You know those promotional emails you get that you delete without a moment’s thought? Well, a moment’s thought might just stop you making the same mistakes in your own email broadcasts. Here’s 5 reasons why your customers might be deleting your emails One: You signed them up without explicit consent I received an email today […]
