Some copywriters are seeing this as a threat to their business; luring clients away through cheap prices.
Customers of Copify are paying for a basic service of content writing. They want to put in their order and receive their word count as quickly as possible. If they want, they can pay more to “super-size” the quality of the writing.
It’s the kind of service synonymous with the fast food industry.
Will this fast food content clog the arteries of your copywriting business?
I live in Brighton. We have plenty of fast food outlets that bring in a strong crowd. But we also have shops and cafes run by people who are passionate about food, who take time and care when preparing it and as a result charge a lot more for it.
People are willing to pay more for this. There is no competition between Burger King and the popular organic food shops. They attract different customers.
The problem copywriters have about the per word basis with Copify is that it reduces the idea of copywriting to a commodity.
Copywriting is not a commodity.
Copywriting is a personal service. Each writer has their own particular niche, expertise, experience and style of working that will attract different clients.
Good copywriters take time to understand their clients’ objectives, but this doesn’t necessarily make them slow. Many good copywriters offer an express service for urgent deadlines and can often re-schedule to turn copy around quickly for them.
If you’re a copywriter concerned about losing clients to content mills then take time to revisit your niche.
What is unique about your service that makes clients want to use you?
If you are offering a content writing service unique to your experience, personality and style of working then you are offering a service that doesn’t have to compete with Copify because it’s like trying to sell a bacon double cheeseburger to a vegan. It’s not going to work.
What else can you offer current customers that may be tempted to use Copify instead of you? (Hint: this shouldn’t be lower rates).
Do you want to attract Copify customers who want to spend the minimum amount on a copywriting service?
Copify state that their service will “make people think differently about content writing”
I agree. I think it will make people realise the value of a good copywriter and make copywriters rethink how to find clients more suited to their individual style of working.
Anything that makes us more aware of the copywriting and content marketing industry can only be a good thing.