Twitter is a great place to connect with potential customers. You can let them know about your blog, your content and the resources you offer.
But how do you write Tweets that are personable and engaging?
Because while it’s easy to just write the title of your latest blog post, what do you write after that? If you want to promote one post many times over, how can you do it without sounding like a broken record?
Tweet the selling points of your content
The key is to first take a step back and ask yourself:
Why would my follower be interested in this?
Because of course, if you want someone to read your content, it’s got to be because they get something out of it. I’ve developed a quick-fire Tweet Cheat Sheet that walks you through a simple 3 step process for writing multiple magnetic tweets:
- Highlight the selling points of your content (there are 6 things you should know)
- Choose a template (from one of 5 different styles)
- Tweak to fit your style and then away you go!
Last Wednesday I ran a Copywriting Lab and put 4 people into the hottest, showing how you could write a variety of tweets all promoting the same thing.
We had a lot of fun on the live Tweet Chat too!
Get your hands on the Tweet Cheat Sheet
You can get your hands on the video tutorial and cheat sheet by signing up to the Copywriting Lab series.
Want even more practical copywriting help? Write With Influence is now open to new members. Read about membership benefits here.