A lot of businesses don’t get anywhere near the attention they deserve. Brilliant products and services are overlooked all the time.
I talk to business owners, coaches and consultants who just wish they could convince customers, partners, colleagues or the media to give them a bit more attention.
To give them a chance to show they can shine.
Maybe you feel like that’s you: you’re working hard to market your service or product. You’re on social media, or blogging, or sending out newsletters, running free events and using all the tools of content marketing to get your message out.
The problem is that a lot of people struggle with that first step:
“What do I say to get people interested in what I have to offer?”
To get results in any marketing channel, you’ve got to know how to write in a way that persuades the reader to do something, even if it’s just to give you a bit more of their already-stretched attention.
But what’s really been taking up my time is the development of a new resource designed to help business owners like you write more persuasively in your marketing materials.
As the finishing touches are completed, I really want to know what challenges you have when it comes to writing persuasively. Some of the common ones I hear in workshops and from coaching clients are:
- How do I show people just how much I can help them?
- How do I persuade someone to take notice without being pushy?
- I don’t know where to start, how do I begin my email / leaflet?
- What order do I put information in?
I’m collecting answers now, and you can submit your challenges anonymously through this service link.
So tell me:
What are your top 2 challenges when it comes to writing persuasively in your marketing materials?