Writing sales copy is hard for any product, but writing sales copy when you’re part of the project?
That’s what makes a lot of people sweat.
If you were to list an old TV in a classified ad you probably wouldn’t spend too long thinking about how to describe it right?
But let’s say you create a training package for your customers that you are going to personally run.
Are you feeling a little more nervous about writing the copy and letting people know about it? Isn’t it much harder to try and sell ourselves than a secondhand TV? And you’re way more awesome than a secondhand TV!
I work with, and meet a lot of people whose personality is tied closely into their business. People who are:
- Coaches and Consultants
- Service-based business owners (where they are carrying out the work)
These are, as I’ve named them:
If you’re one of these people, writing sales copy for your business can be a complete nightmare. Because you are so closely tied to your product, when you’re writing promotional copy, or a sales page or an advert what you’re actually having to do is:
Ughh.. Just the thought makes you want to take a bath doesn’t it?
And that’s before you’ve thought about how to introduce the benefits, talk about your customer’s pain, prove that you’re a credible authority and all the other essential copywriting elements.
Well, this has been on my mind a lot recently because I’m working with more and more people whose personality is tied to their brand and business.
And I wanted to do something to help you if you struggle with this.
So, I wrote this free report just for you:
Free Report: Sales Copy For The Personality EntrepreneurSelling Yourself AND Sleeping At Night
You don’t need to opt-in to get your hands on it.
All you do is push a tweet button or Facebook button to let people know this report exists.
I really want to get it to as many people as possible.
To get your copy, simply click on the link below – there’s even a new video of me telling you a little more about it.
Sales Copy For The Personality Entrepreneur
Let me know what you think of the report in the comments below!
Walter Hawn says
Thanks for the pdf, Amy.
U-m-m. Typo on p.1:
“As a result, their business community builds because:
People feel like the know them”
Other than that? Good stuff!
Ah-ha! My test to see who was paying attention paid off! You win that round Walter 🙂