Your sales page is an extension of the conversation you’re already having with your customer, whether that’s through your newsletter, your blog, networking in person or through social media channels.
However, because we’re used to seeing a certain type of sales page, we can be tempted to leave our personality behind when we’re writing our sales page, or using a sales page template.
In fact I had a client tell me once that she didn’t want a sales page for her next product because she “hated those kind of things.” It was great to let her know that we could write her a sales page, that sounded like her, and wasn’t over the top, hypey or slimy.
But… with that in mind, let’s have a look at some examples of split personality sales pages and what it might be doing to the poor customers!
Your About Page Says:
“As a coach I’ve always been passionate about helping people, when you work with me. It really is all about you and what I can do for you. Whether you need a friendly guide, support or just someone to listen to, you’re going to find it all and more when you contact me on…
Your Sales Page says:
“Are you sick and tired of being burnt out, frazzled and feeling like your life is worthless? Do you lie awake at night sweating, wondering what happened to those years you misspent idling in the wilderness of your youth? Are you scared to death to leave your own home in a morning in case you make the wrong decision and your life crumbles to rubbish?! Get in touch today and like a phoenix from the ashes of your existence I’ll whip you into shape and see that you conquer all once more!”
Your Customer Thinks:
Sounds like the difference between my mother-in-law when my husband’s in the room, and when he’s out of the room… I think I’ll pass.
Your Twitter Profile Says:
“I teach women how to empower themselves and build confidence…”
Your Sales Page Says:
I mean think about it, it’s only $47 for the complete weekend course. What’s $47 the equivalent to? How many premium coffee-shop coffees that you don’t’ need are you buying instead of being on my course? Or is it doughnuts you shouldn’t eat or magazines that you could do without? Are you really investing your time and money wisely with those purchases when you could be making the smart move and buying this course today?
Your customer thinks:
You can stick your “empowerment and confidence-building” I’m off for a coffee, doughnut and magazine to make myself feel better…
Your Tagline is:
“Money doesn’t motivate me, your success is my only inspiration”
Your sales pages says:
Of course there’s a guarantee, if you’re not completely happy with the course and can prove through a daily journal, that you’ve done each one of the 73 exercises and worksheets, with a video testimonial from yourself about exactly what didn’t work in the course, then I will happily set up a further consultation about giving you a refund. You may also be asked for a polygraph, a lock of your hair and a reference from a judge, teacher, and doctor who have all known you from birth to prove that you don’t have some kind of character impairment that prevents you from succeeding in this capacity…
Your customer thinks:
Money absolutely motivates you, and if you’re that scared about giving a guarantee (even no-guarantee is better than this kind) then you probably have a shoddy product, or you’re not telling me everything.
So, what do you think? Have you seen some Dr. Jekyll conversations turning into Mr. Hyde sales pages out there? Let me know in the comment box below!