This is part 11 in a free online tutorial for writing sales pages. We’ve spent time looking at why your ideal customer would be interested in your offer. We’ve looked at the problem they have, the product you want to sell and the benefits it has. But no sales page is complete unless you also […]
How to Use Illustrations to Make Your Copywriting Unforgettable
This week I went to the bonfire celebration in Lewes, one of the largest in Europe. In addition to celebrating the foiling of the gunpowder plot, the event also remembers 17 local martyrs who were burned at the stake between 1555-1557 for being protestants. There are signs and leaflets telling you the story but nothing […]
Part 10 of Writing a Sales Page: Collecting and Using Testimonials
You’re at a party, the wine is flowing, the buffet is open and you happen to mention that instead of taking a lawn mower to your legs are considering investing in some serious waxing treatment. You’re just not sure where to go. (What do you mean this isn’t appropriate party conversation?) FRIEND 1: Well, I […]
Copywriting Time Travel to 1916…
I thought we’d go back in time for something light and irreverent in subject, (but no less serious when it comes to copywriting so take notes.) Today we venture into the white knuckle roller coaster rides of treadle fret saws. What’s a treadle fretsaw you ask? What, have you been stuck in the 1850s?! This revolutionary […]
Part 9 of Writing a Sales Page: Powerfully Persuasive Proof…
There are some things in life we are absolutely certain of, and others where we need more proof. Of course Father Christmas exists. Who else could deliver presents around the world in just one night? And before I learned how to buy and sell for profit as a child, the tooth fairy was one of […]
5 Direct Mail Copywriting Tips from a Cancer Charity
An occasion where copywriting can cause life-changing, even life-saving results is when it’s used to raise charitable donations for organisations like the Red Cross, or in this case study, Macmillan Cancer Support where donations make up 98% of their income. Macmillan Cancer Support provide practical, medical and financial care to people affected by cancer. And […]
20 Copywriting Tips to Make Customers Love Your Prices and Know Your Value
If you don’t know how to sell yourself, your customers never know the true value of what you have to offer as this next reconstruction shows… It’s a typical company meeting in a boardroom. The CEO, dressed in his best jacket and jeans combo, surveys his employees. CEO: Okay gang, it’s a critical quarter. I […]
Part 8 of How to Write a Sales Page: 5 Ways to Charm Customers
This is part 8 in a free online tutorial on writing sales pages. Oh to be charming. That elusive fine line between being the most interesting man in the world, (“his charm is so contagious, vaccines have been created against it.”) and well… this guy (who sent the video to a lady he’d just met in Starbucks […]
The Website That Cracks the Code of Viral Social Media Headlines
Upworthy is a site that has mastered viral content, without relying on cats. The content they share is meaningful, but as a copywriter, it’s their headlines I’m drawn to which they test again and again until they have a winning formula for each story. The site is only 18 months old and in the month […]
How to Write a Sales Page Part 7: The Devil is in the Detail
This is part 7 in a free online tutorial about writing a sales page. Using details in sales copy isn’t just about giving people the facts. It’s about: Increasing the perceived value of your offer Overcoming objections Building trust Creating a visual picture of your product An illustration of this is what happens when my […]