Last year I spent a lot of time at events talking about how many businesses forget to put their customer at the heart of their copywriting and content marketing. I notice when the customer perspective is missing in copy, but I also have a keen eye for content that hits the mark with prospects. Today’s […]
Why Your Copywriting Should Leave Customers Feeling Red-Faced and Naked
Have you ever had that dream where you turn up to school or work ahead of a big exam / presentation? You find yourself in front of your peers, ready to deliver your all important performance. Only you can’t remember what it is you’re supposed to say. The answers are blank, the presentation topic completely […]
I’m a Cover Girl(?!): “How To Steal The Content Spotlight (When Everyone Has a Microphone)”
The word on the content street is that businesses are struggling to be heard. Sound familiar? Trying to cut through the clutter / the noise / the competition is one of the biggest frustrations businesses face when they think about creating content. If that’s you, and you’d like some fresh, practical ideas for 2015 to […]
FREE Video Training: 15 Elements That Add Influence to Your Marketing Copy
This is the second video released as part of a series of free tutorials for writing more persuasive, more compelling marketing copy. It’s a personal frustration of mine to see good businesses struggle to sell themselves in writing so I’m on a mission to help! In this video (first part fun, second part serious but […]
FREE Video Training: Identify and Write About The REAL Impact of Your Offer
As part of the launch of my system to Write With Influence for business owners, I’m releasing 3 free video tutorials to help with the biggest challenges of writing persuasive marketing. Business owners, freelancers, coaches and consultants completed this survey to tell me their biggest challenges were: How do I get my customer’s attention? How […]
How Entertainment Marketing and Subtle Suggestion Transformed Alka-Seltzer Sales
Right now my bedside table book is A Big Life in Advertising by Mary Wells Lawrence. Mary was an advertising executive who was at the head of many innovative marketing campaigns that shook the advertising world of the 50s and 60s. One of the first contracts she worked on at the think tank Jack Tinker and Partners […]
Interviewed by Khemia Consulting: How to Use Humour and Storytelling to Rock Your Content Marketing
Last month I had the pleasure of talking to Haroon Rashid one morning for a Google Hangout on Air. Haroon is the Head of Digital Marketing at Khemia Consulting (and an AmyTV fan, the smart fellow) and he wanted to know about my approach to creating content using humour and storytelling. You can watch the […]
Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival
300 Seconds is an initiative to get more women speaking at digital and tech conferences and I’ll be popping along to this year’s Brighton Digital Festival to talk about: Using Humour to Increase Engagement on a Digital Platform. Details below: 17th September Starts 6:30pm Free to attend Address: Sallis Benney Theatre, The University of Brighton, 68-72 Grand […]
Talking News Stories That Captivated The UK in August for BBC Sussex
Last week it was another radio day for BBC Sussex and BBC Surrey on the Allison Ferns show. This time we were talking the pros and cons of the Ice Bucket Challenge (and whether or not Allison should accept her challenge). You can listen here: We also looked at the politest UK crowd that could […]
Screenwriting Tips for Compelling Business Content #3: Keep Moving
“Pop quiz hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do?” – Howard Payne, Speed. Strong scripts, like strong blog posts (and sharks if they want to stay alive), have to maintain a […]
