Every single time I’m hired to write sales copy, I go through the following stages… Stage 1-The Brief Head spinning with ideas, flurry of brainstorming, lots of day dreaming and “thought naps” where I brainstorm different concepts for half an hour, then take a nap with a pad and pen nearby and see what my […]
How To Make People WANT To Read Your Sales Copy
When I was younger we used to go to the States for a holiday and mum and dad would buy us comics which we still have somewhere at my folks house that we refuse to let them throw out. I used to devour those comics. They seemed so much more exciting to me as a […]
Show The Rock, The Hard Place And Make Your Product The Airlift
Your customer might not know it but they are stuck between a rock and a hard place. Let’s say your customer wants to lose 20lbs. His “rock” might be a grueling exercise regime that he doesn’t want to do (and probably won’t stick to), and his “hard place” might be a strict diet of healthy […]
Why Your Copy Is Not Converting
Hello my lovely. I want to preface this post by saying, this is not sexy stuff. It’s a bit of cabbage to go alongside your steak. It’s the kind of information that’s really important to know and good to reference and come back to. So with that out the way, let’s dive into some cabbage […]
The Simple Content That Makes You Famous
Last week I came across a post by the communication giant that is Chris Brogan. But I don’t want you to go and read that just yet, instead, here’s what I took away from the http://vhealthportal.com post and here’s how you can use it in your content marketing to get the attention you deserve from […]
Is Your Content Self-Promoting Or Self-Absorbed?
After reading Deb Ng’s post on the self-centred world of social media I began to think about the balance of self-promotion and engaging conversation, particularly in online content marketing (which is where I mostly hang out). I don’t think all self-promotion has to be selfish, in fact, I think self-promotion can even qualify for engaging […]
What Coaches Need To Know About Writing Web Copy
If you sell coaching services on your website, writing the content for your virtual existence can be a real pain in the bum. The reason being, you are tied so closely to what you do. And that can make you feel uncomfortable. After all, you probably began your business or practice to help or teach […]
Coaches: Who And What You Need To Know Before Writing Web Content
Are you a coach? Do you write your own web content? Do you worry that when people read your content they won’t understand what you do? Or will understand it and not want it? Or will understand it, want it but not like you (gasp! crazy fools – you’re marvellous!)? Or will understand it, want […]
Small Biz Owners: How To Choose A Copywriter
I flippin’ love being a copywriter. Knuckling down at the keyboard to be the “sales person behind a typewriter” for my clients is rewarding, challenging and incredibly addictive. After cuddling puppies, finding unexpected money in a pair of old jeans and making someone laugh until they snort, writing copy that gets my clients more customers […]
Premise By Copyblogger: 5 Minute Review Of The Sales Page Software I Use
After the Sales Page In A Weekend Boot Camp I got a few emails asking me what was the software for making the sales page. Currently I’m using Premise from Copyblogger, and I thought if a handful of people were asking me about it, then you might have been wondering the same thing too. So […]