Previously I’ve shared a before and after case study of a sales page, and this time we’re going to look at web copy that I worked on with a coaching client. Vince Bakshani is the CEO of Manager Insights, and the creator of Searchbook, an impressive new product for the investment industry. (We’ve already seen […]
Free Mini-Workshop in Writing Web Content (Instant Access)
Writing web content can be a real pain. Recently I was looking through content marketing materials I’d uncovered from a content audit. I found a recent presentation from some corporate training I’d delivered on web content. Click below to view the presentation: I gave the presentation a virtual dusting off, kept the structure and updated the content […]
How to Give Your Content a Presidential Voice
Powerful oration is scripted and pre-planned. It’s unusual to meet people with a natural talent for off-the-cuff conversation that rouses your emotions and inspires you to take action. Presidents have speechwriters. Exceptional after-dinner speakers diligently practice phrasing and delivery. Debate candidates prepare responses for a number of possible challenges. All to achieve that sweet spot […]
How To Ask For Testimonials
What’s one of the best ways to prove to new people you are a credible expert? Endorsements from other. Which is what we’re looking at in this Q and A video – this time with natural light and with me getting off my behind to stand up and answer it. This week’s question was from […]
How To Create A Simple Tagline
Okay, so in last week’s Fast Copy Friday I asked you if you had any copywriting questions that you’d like me to answer, and you did, and I made a video and then answered a couple more in the blog post. Forgive the video – I was meant to record it with natural light this […]
5 Rules To Stop Your Music Dying Inside You
On Thursday, December the 1st, Harrisonamy Copywriting turns 3 years old. And I’m having a party. (More on that later, we’ve got some stuff to cover before then). It’s moved on from the terrible twos, where all it did was ask “why?” took steps, wobbled, fell, and bumped its bum. And that’s not to mention […]
Show The Rock, The Hard Place And Make Your Product The Airlift
Your customer might not know it but they are stuck between a rock and a hard place. Let’s say your customer wants to lose 20lbs. His “rock” might be a grueling exercise regime that he doesn’t want to do (and probably won’t stick to), and his “hard place” might be a strict diet of healthy […]
Coaches: Who And What You Need To Know Before Writing Web Content
Are you a coach? Do you write your own web content? Do you worry that when people read your content they won’t understand what you do? Or will understand it and not want it? Or will understand it, want it but not like you (gasp! crazy fools – you’re marvellous!)? Or will understand it, want […]
Like Socks or Lightbulbs: How Often Should You Change Your Web Content?
Daily, weekly or once in a blue moon? (We’re talking web content here now, not your socks, we all know that’s done every other week…) Your web content is not a “write once and then forget about it” kind of job (sorry!). As your business evolves, the message on your website will also evolve […]
5 Ways To Turn Your About Page Into a Hot Party Guest
What’s the first thing you do when you meet someone new at a party? Well, hopefully you spend a little time trying to get to know them. Maybe you ask them what music they like, what they do for a living, or if they’ve had a nice day that day. Is that because we’re […]
