The below video was sent to me by one of my sales page boot camp graduates because it reminded him of some of the material we covered on the weekend course. The video is Simon Sinek’s TED Talk called: “How Great Leaders Inspire Action” and it’s brilliant if you want to really get to the […]
A Free Sales Page Twitter Party? How Exciting!
Not everyone gets a thrill when writing sales pages, in fact for most business owners they are a right royal pain in the bum. How do you start? How long should it be? Have you overcome objections enough? Are you selling it enough? Are you being too pushy? So, I was chatting to some lovely […]
7 Mistakes To Avoid When Buying An Info Product
Good evening blog readers! Well today I have an exciting post to write because I’m spoiling you and you know how I love to do that. If it was possible I’d come round 2-3 times a week and serve you cupcakes and sweet treats, but since geographically that makes things tricky, I like to serve […]
Missed The Crystal-Clear Calls? Then Drumroll Please (Here Is The Diamond)
Wow, what a week! The Crystal Clear Content calls rocked! Traffic went through the roof with people hurrying to listen to the awesome content shared by the fabulous 10 female entreprenuers. And if you missed the calls and want to get access to them, you can do that by heading here. Or, you can watch […]
Crystal-Clear Content Day 3: Learn How To Sparkle And Shine
Well it’s the final day of the Crystal-Clear content series and we’ve been having a blast! On this final day we top off the series with some amazing women who take us behind the scenes in their business and reveal how publishing content has helped them succeed in their business. Up today we have: Natalie […]
Crystal-Clear Content Day 2 of 3: Polishing Your Message
Welcome to day 2 of 3 of the crystal clear content series.We’ve been having a blast with yesterday’s calls and today promises to give you the same quality of calls and advice about how to go from zero to crystal-clear-o with the marketing message in your business. Up today we have: Ali Luke showing us […]
Crystal-Clear Day One: Digging For Diamonds
It’s 1230am Monday morning and I’m scheduling this blog post ahead of time because tomorrow I will be travelling back from the north after visiting my family for the weekend. It’s been an amazing weekend and one that’s really made me appreciate the flexibility of my work. Getting to spend time with family and friends really […]
10 Entrepreneurs Share Their Secrets To Crystal-Clear Content
I see too many smart business owners getting stuck on picking out the right words to say in their content so I have spent the past couple of months harassing and stalking interviewing 10 amazing female entrepreneurs to see how they manage to do it. And so the Crystal-Clear Content series was born with help […]
Like Socks or Lightbulbs: How Often Should You Change Your Web Content?
Daily, weekly or once in a blue moon? (We’re talking web content here now, not your socks, we all know that’s done every other week…) Your web content is not a “write once and then forget about it” kind of job (sorry!). As your business evolves, the message on your website will also evolve […]
From E.T To Gone With The Wind: How Movie Themes Improve Your Sales Copy
“A group of Earth children help a stranded alien botanist return home” “American classic in which a manipulative woman and a roguish man carry on a turbulent love affair in the American south during the Civil War and Reconstruction“ Most people reading those would be able to identify the iconic films that they were describing. […]