This episode of AmyTV looks at 3 simple tips to remember if you want to woo your customer with tutorial content. If you’re a plumber and become known as the go-to guy on the web for fixing baths and general plumbing maintenance expertise, you’re going to raise your profile and in turn increase exposure of […]
Screenwriting Secrets for Enchanting Content #2: Action in The First 3 Lines
This is the second part in a short series of screenwriting tips you can steal to increase engagement with your business content. Long beginnings make audiences snooze. When it comes to cinema, the reason film-goers will persevere with a dull opening is either out of curiosity or because they paid for their ticket and a large bucket […]
Screenwriting Secrets For Enchanting Corporate Content: #1 Conflict
If you’re using online content to sell your product or service, one rule can set you apart from other businesses doing the same. Instead of only listing the facts and features of your product, steal the advantage by using content to tell a memorable story about your business. The idea that powerful stories capture attention […]
AmyTV#25: Does Your Copywriting Sound Like White Noise? Try This…
No-one likes to think that the blog post, sales page or white paper they’ve just slaved over is being ignored or misunderstood by customers. Unfortunately it does happen, but not without a simple fix. In today’s episode of AmyTV, we look briefly at 2 situations where it’s important to communicate your message clearly. Watch the […]
AmyTV: 3 Tips for Building an Online Community Using Content
In this episode of AmyTV we continue the adventures of the previous episode: “Seeking Shervington”… Martin Shervington is an expert on all things Google+ for business, but don’t take my word for it, listen to his community of nearly half a million people. I got in touch and he kindly invited me to do a […]
AmyTV: “Seeking Shervington” – An Introduction to Humour and Marketing
This is a special edition of AmyTV which scratches the surface of using comedy in marketing. It also introduces a special guest that I’ll be getting together with soon to discuss this topic in more comedic depth… Watch below, and stay tuned. A special thank you to Lori… This episode also requires a big thank-you […]
Is Your Content as Starstruck as This TV Presenter Meeting Tom Cruise?
Getting a customer to pay attention to your web content is like meeting a celebrity on the red carpet. They’re the whole reason you’re in business, and here they are, on your website. How does your copy handle this? Is it cool, calm, personable and persuasive? Or does it get a little giddy like this UK breakfast […]
AmyTV: The 10/20/10 Rule for Creating Online Content Customers Love
Last time on AmyTV we covered how to view your website with fresh eyes to see what details you don’t want to miss out when writing your web content. This time it’s about knowing HOW your visitors search for details on your site. This shows you how to create content that gets and keeps attention […]
AmyTV: What You Need to Do Before Writing or Revamping Your Web Content
Today’s AmyTV looks at a few of the challenges that crop up when you plan to write your web content, including: Overwhelm and procrastination Picking the right advice Making sure your content is up to date Plus a shameless plug for content writing workshops (see if you can spot it). Below you can also find a […]
Is Your Content Embarrassing Customers? (Wetherspoons Case Study)
The other day my husband and I were spending time on holiday in a cheap British pub called Wetherspoons. It’s often looked down on as it’s a big chain serving cheap-ish food and drink, but I like the pubs. They’re a bit rough and ready, but what you see is what you get (not unlike […]