There’s a famous saying in marketing (as Veronica Fullovit from Bullspit Marketing tells us in the video): Sell the sizzle, not the steak. What does this mean? Simply that your copy should lead with the experience, the positive emotions your customer will experience rather than the facts and figures. In copywriting, this is reinforced but […]
AmyTV #35: What Happens When You Use Exclamation Marks in Marketing…
Tempting isn’t it… You’ve written your copy, but feel it needs a little bit more. A bit more passion, enthusiasm… a bit more oomph. There’s a character designed for that. You know him as ! The bold and bright exclamation mark. But should you hit that key? Watch the video or read the article below to find […]
AmyTV #34: How “Umbrella Terms” Make Your Marketing Copy Bland and Invisible
In this week’s episode of AmyTV we’re looking at the problem of Umbrella Terms, how they creep into your copy to make your marketing bland and, more importantly, what you can do about it. Watch the episode or read the article below: What are Umbrella Terms? Umbrella Terms are used by businesses in their marketing […]
AmyTV #27: Viral Stories for Beginners – Why The Ice Bucket Spread Like Wildfire
Certain stories, campaigns and content capture our attention and spread around the world like wildfire. When this happens to an event it’s known as “going viral” and it’s the dream of many content marketing campaigns. If you’re new to the concept of viral content, this episode of AmyTV looks at why the recent Ice Bucket […]
AmyTV 26: Creating Memorable Tutorials That Attract Customers
This episode of AmyTV looks at 3 simple tips to remember if you want to woo your customer with tutorial content. If you’re a plumber and become known as the go-to guy on the web for fixing baths and general plumbing maintenance expertise, you’re going to raise your profile and in turn increase exposure of […]
AmyTV#25: Does Your Copywriting Sound Like White Noise? Try This…
No-one likes to think that the blog post, sales page or white paper they’ve just slaved over is being ignored or misunderstood by customers. Unfortunately it does happen, but not without a simple fix. In today’s episode of AmyTV, we look briefly at 2 situations where it’s important to communicate your message clearly. Watch the […]
AmyTV: 3 Tips for Building an Online Community Using Content
In this episode of AmyTV we continue the adventures of the previous episode: “Seeking Shervington”… Martin Shervington is an expert on all things Google+ for business, but don’t take my word for it, listen to his community of nearly half a million people. I got in touch and he kindly invited me to do a […]
AmyTV: “Seeking Shervington” – An Introduction to Humour and Marketing
This is a special edition of AmyTV which scratches the surface of using comedy in marketing. It also introduces a special guest that I’ll be getting together with soon to discuss this topic in more comedic depth… Watch below, and stay tuned. A special thank you to Lori… This episode also requires a big thank-you […]
AmyTV: The 10/20/10 Rule for Creating Online Content Customers Love
Last time on AmyTV we covered how to view your website with fresh eyes to see what details you don’t want to miss out when writing your web content. This time it’s about knowing HOW your visitors search for details on your site. This shows you how to create content that gets and keeps attention […]
AmyTV: What You Need to Do Before Writing or Revamping Your Web Content
Today’s AmyTV looks at a few of the challenges that crop up when you plan to write your web content, including: Overwhelm and procrastination Picking the right advice Making sure your content is up to date Plus a shameless plug for content writing workshops (see if you can spot it). Below you can also find a […]