When you start thinking about content marketing for your business it’s easy to get overwhelmed by the sheer choice of what you can do. Should you guest post? Should you focus on social media? Should you create some free resources? Or have a weekly podcast? If you’ve found your head spinning with options, watch this […]
CMS! Ep 10: Someone Hates Your Content Marketing – What do You do?
Now, this is not something I want to make a big deal out of, because I’m a pretty positive person. But I wouldn’t be helping you if I didn’t tackle the subject of what to do when someone hates what you write as part of your content marketing. So here we go… When you start […]
CMS! Ep 9: How to Tell a Marketing Story in 3 Steps
We’re dealing with marketing story-telling in this week’s episode of Content Marketing… Stripped! I’ve skipped a couple of weeks of filming, but as you’ll see at 0:18 I have been very busy… How do you tell a marketing story? As you see in the video, simply giving the facts of an event makes for a […]
CMS! Ep 8: How to Start Your Content Marketing
Already in this series of Content Marketing… Stripped! We’ve looked at creating a customer profile, choosing topics for starter content, choosing the right tone of voice and setting content marketing goals. This is all good and well but there’s such a thing as too much planning. As you can see in this week’s episode: Why […]
CMS! Ep7: How to Set Simple Content Marketing Goals
Welcome to this week’s episode of Content Marketing… Stripped! In it we consider how important it is to get the right balance when setting your content marketing goals. Too much detail can be overwhelming, and not enough can be just as bad. To see the extremes of these, watch the episode below: Why are you […]
CMS! Episode 6: Choosing Your Tone of Voice in Content Marketing
It’s not what you say but the way that you say it right? Never is this more true than in content marketing. The tone of voice you choose in your blog posts, sales pages, or promotional reports can damage results if it doesn’t suit the style of your reader. Watch this week’s episode of Content […]
CMS! Episode 5: How To Start A Conversation With Your Customer Using Content
In today’s episode we look at how to start a conversation with your customer using content. If you think your content is scaring away customers too soon, watch the show below: Every time you publish content you are potentially starting a conversation with a future customer. But as we’ve seen in the video, making small talk […]
CMS! Episode 4: The Mystery of The Missing Customer
In this week’s episode of Content Marketing… Stripped! We explore the dangerous world of missing customers. Watch the show below: Last time we created a thorough customer profile for our content marketing. Now that you have all these juicy details about your customer you can start piecing together 3 of the puzzle pieces in your content […]
CMS! Episode 2 on AmyTV: Slow and Steady Wins the Content-Marketing Race
Do you ever get overwhelmed by the idea of content-marketing? A competitor releases an avalanche of content and you decide to catch them up. 3 hours and 5 cups of coffee later and you’re still trawling their archives wondering how on earth you can create that much content overnight. The notepad beside you is filled […]