It’s easy to get lost or paralysed when writing marketing copy for your business long term. There are so many choices about where you should be writing and promoting your content. Do you just blog? Guest post? Use Twitter? Write posts on Linkedin? Do interviews? How-to posts? It’s easy to find enthusiasm when you start writing your […]
10 Ways to Hook Blog Readers With Your Opening Line
Want to grab your reader’s attention with the first line of your next blog post? Have them pause… forget their to-do list and get lost in your words? Then read this: The power of an opening line There’s plenty of copywriting advice out there on how to write an attention-grabbing headline, but once you’ve got […]
CMS! Episode 5: How To Start A Conversation With Your Customer Using Content
In today’s episode we look at how to start a conversation with your customer using content. If you think your content is scaring away customers too soon, watch the show below: Every time you publish content you are potentially starting a conversation with a future customer. But as we’ve seen in the video, making small talk […]
“Monkey Features!” Don’t Market to People Who Hate You…
I grew up in a tiny village, attending a small Church-of-England primary school. We were helpful to others, considerate and sensitive. At 11 we all moved up to ‘big school’. From 250 pupils to 1,600. And I learned a painful lesson: Ginger kids really stick out. October 18, 1994 Today was a bad day a boy pinched […]
When Does it Become Easier to Find Blog Post Ideas?
When instead of thinking: “I’ve got to blog to attract more customers” You think: “My readers really seem to struggle with X. I wonder how I can help them with this?” In the first scenario, it’s all about you and that’s a lot of pressure. With that kind of pressure, your thoughts can turn to […]
Which Content-Marketing Tasks Can Wait Until After Your Site Launches?
“I don’t think content-training for people is worthwhile because they’ll have launched the site by then.” An email between managers raised a common concern that everything relating to content-marketing needs to be perfect before launching a new site. This is a misconception that the launch date of your site is the cut-off point to get […]
5 Bloggers Tell the Truth: Do Blog Comments Matter to Business?
If you’re blogging to promote your business, at some point questions about blog comments are going to come up including: Can chasing blog comments leave you broke? How do you get more of those darned blog comments? And now I’ve called on 5 well-respected business owners who use their blog to market their services. I […]
Back from Corporate Blogging and Content Writing Training
Just a quick post to give a shout out to a great group of people I had the pleasure of working with recently. The British Council in Cyprus are about embarking on an exciting journey of a new website and writing fresh, engaging content for their audience. As part of this corporate content and blogging […]
How to Get More Comments on Your Business Blog
If you’ve read the article on how blogging for comments can leave you broke in business and still want to attract more engagement on your blog, then this is for you. Attracting medicines4all blog comments takes a little time and nurturing. I guess a bit like planting seeds and gardening. I say ‘guess’ because I […]
When Blogging for Comments Leaves You Broke in Business
I got an email recently from a smart Fast Copy Friday reader (you’re not signed up… seriously?) about comments on her business blog. She wanted to know how to get more comments on her blog because she knew that “successful business blogs” had comments. Which is kind of true. And also kind of isn’t… What […]